Overview
There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.
Key facts
Then, as your needs change and grow, you might decide that you want to incorporate other techniques as well. I hope this From Brand to Image - Creating High Impact Campaigns That Tell Brand Stories course offered by Coursera in partnership with IE Business School serves as a launchpad for you to go out and win new creative projects as well as make the ones that you are currently working on even better. And most of all, I hope you have FUN! Because remember, if you're not having fun, it's not worth it!
Programme Structure
Courses include:
- Telling a Brand Story Through Images
- The Brand Analysis
- The Positioning Statement
- Talking About the Values of the Brand
- Creative Advertising Concepts
- The Production Plan and the Creative Pitch
Key information
Duration
- Part-time
- 7 days
- 10 hrs/week
Start dates & application deadlines
Language
Delivered
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Digital Marketing View 72 other Short Courses in Digital Marketing in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No previous experience necessary
- This course is aimed at creative professionals, marketers, and entrepreneurs who want to develop skills in designing impactful brand campaigns and creating compelling visual storytelling strategies.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription