35 days
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

Whether students come from a Branding or a Customer Experience background or perspective, this Branding and Customer Experience course offered by Coursera in partnership with IE Business School will explore the synergies between and the intersection of the two sets of activities. 

Visit the official programme website for more information

Overview

Key Features

While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. 

In this Branding and Customer Experience course offered by Coursera in partnership with IE Business School, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. 

Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.

Programme Structure

Courses include:

  • Converging on a Common Definition for CX
  • Customer Journeys as the Lens for Brand Experience
  • Aligning Brand and Customer Experience across all touch points
  • CX relationship with Employee Experience, Outsourcing and Ethics

Key information

Duration

  • Part-time
    • 35 days

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Intermediate Level

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 35 days.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 35 days.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Branding and Customer Experience
-
Coursera

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