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Overview
While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience.
Key facts
In this Branding and Customer Experience course offered by Coursera in partnership with IE Business School, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects.
Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
Programme Structure
Courses include:
- Converging on a Definition for CX
- CX All Around Us: Public Transport
- Making Sense of Variations of CJMs
- Customer Journeys as the Lens for Brand Experience
- Aligning Brand and Customer Experience across all touch points
- CX relationship with Employee Experience, Outsourcing and Ethics
Key information
Duration
- Part-time
- 7 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Advertising View 14 other Short Courses in Advertising in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Intermediate Level
- Basic understanding of branding principles and customer experience concepts. Marketing or business coursework recommended.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
- This short course is included with Coursera Plus subscription
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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