Overview

The Entrepreneurship Strategy – From Ideation to Exit course offered by Coursera in partnership with HEC Paris begins with personal reflection aimed at better self‑understanding in order to assess readiness for the multiple challenges of entrepreneurship.

Key facts

The course then focuses on creativity, providing tools to identify ideas with the potential to disrupt existing businesses. It covers how to form a founding team, raise initial funding, and manage day‑to‑day cash flow. Later modules address the art of selling, with an emphasis on business‑to‑business sales, as well as measuring product launches using cohort analysis.

Subsequent sections examine human resources challenges in entrepreneurial settings, including recruiting when a company lacks market recognition. The course also presents practical techniques for initiating international expansion of a small company and concludes with a focus on exit strategies.

Skills you'll gain

Ideation
Entrepreneurship
Business Development
Sales
Sales Strategy
Entrepreneurial Finance
Creative Thinking
Sales Management
Innovation
B2B Sales
Creativity
Business Planning
Global Marketing
Self-Awareness
New Business Development
Personal Development
Personal Attributes
Product Planning
Commercialization
Business Strategy

Programme Structure

Courses included:

Knowing who you are

Securing the first key steps of your entrepreneurial project

Igniting your project

The path to maturity

Key information

Duration

Part-time
- 14 days
- 10 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Self-paced

Campus Location

Mountain View, United States

Disciplines

Entrepreneurship View 82 other Short Courses in Entrepreneurship in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner level

No previous experience necessary
This course is aimed at aspiring entrepreneurs and business professionals who want to develop the skills to identify opportunities, build ventures, manage growth, and plan successful exit strategies.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

Free
Out-of-State

Free
Domestic

Applies to you

In-State

Free

Additional Details

This short course is included with Coursera Plus subscription

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved.

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Entrepreneurship Strategy - From Ideation to Exit Coursera

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