
Overview
On this Business Management - Marketing Principles and Practice Microcredential from The Open University by FutureLearn you’ll enhance your marketing knowledge, improve your professional decision-making, and adapt your approach to solving business challenges, whatever your role or sector.
Key facts
- From understanding customer behaviour to designing products and services that meet customer needs – marketing techniques and tools are used to solve management problems in a diverse range of professional contexts.
- Whether you work in a commercial or non-commercial industry, as a management professional it’s crucial to understand the value of marketing and its impact on various business functions.
- This microcredential will introduce you to the core principles of marketing – covering offline and digital perspectives.
Get more details
Visit programme websiteProgramme Structure
Topics include:
- Business Management: Marketing Principles and Practice
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 2 months
- 10 hrs/week
Start dates & application deadlines
- Every few months
Language
Credits
Delivered
Disciplines
Business Administration Management Studies View 175 other Short Courses in Management Studies in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This is an introductory course and no previous knowledge of marketing is required. You do not require any specific experience or qualifications to enrol.
- This microcredential is ideal for business professionals who wish to broaden their understanding of marketing and develop knowledge and skills to improve their performance at work. The course material does not assume that learners are currently working. Past experiences will be just as relevant.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
604 EUR/fullTuition FeeBased on the tuition of 604 EUR for the full programme during 2 months. -
National
604 EUR/fullTuition FeeBased on the tuition of 604 EUR for the full programme during 2 months.