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Business Management - Marketing Principles and Practice Microcredential

FutureLearn

70 days
Duration
644 USD/full
644 USD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

This Business Management - Marketing Principles and Practice Microcredential from The Open University by FutureLearn will help you gain the marketing skills you need to level-up your management career.

Overview

From understanding customer behaviour to designing products and services that meet customer needs – marketing techniques and tools are used to solve management problems in a diverse range of professional contexts.

Whether you work in a commercial or non-commercial industry, as a management professional it’s crucial to understand the value of marketing and its impact on various business functions.

This Business Management - Marketing Principles and Practice Microcredential from The Open University by FutureLearn will introduce you to the core principles of marketing – covering offline and digital perspectives.

Through an exploration of best-practice marketing approaches, you’ll enhance your marketing knowledge, improve your professional decision-making, and adapt your approach to solving business challenges, whatever your role or sector.

What skills will you learn?

  • Identifying customers’ motivations and responding to them
  • Analysing the environment to identify marketing opportunities
  • Establishing effective relationships with stakeholders
  • Interpreting and using data to inform marketing decisions
  • Managing customers’ willingness to pay
  • Developing communication strategies appropriate for your product or service
  • Positioning your offer to attract the right customers
  • How to build compelling business and personal brands
  • Identifying customers’ perceptions of risk & addressing them
  • Leveraging relationships with distributors for marketing success
  • Differentiating your offer from the competition

Programme Structure

What is a microcredential?

Microcredentials are designed to upskill you for work in rapidly-growing industries, without the time and cost commitment of a full degree. Your microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.

Courses included:

  • Welcome to the course
  • Marketing in different contexts
  • Marketing relationships
  • The microenvironment
  • Secondary research and the marketing environment
  • Why do we buy?
  • How do we buy?
  • Why we buy in different ways
  • Influencing behaviour

Key information

Duration

  • Part-time
    • 70 days

Start dates & application deadlines

Language

English

Credits

10 alternative credits

Microcredentials with credit are designed to be transferable. You can use the credit as one of the credentials listed on your application form for any university or course, and you can include it on your CV when you apply for a job.

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This microcredential is ideal for business professionals who wish to broaden their understanding of marketing and develop knowledge and skills to improve their performance at work.
  • This is an introductory level course and no previous knowledge of marketing is required. You do not require any specific experience or qualifications to enrol.
  • The course draws on practical examples from many industries and will help you to develop marketing skills that are transferable to a diverse range of sectors and organisations.

Tuition Fee

To alway see correct tuition fees
  • International

    644 USD/full
    Tuition Fee
    Based on the tuition of 644 USD for the full programme during 70 days.
  • National

    644 USD/full
    Tuition Fee
    Based on the tuition of 644 USD for the full programme during 70 days.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

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Business Management - Marketing Principles and Practice Microcredential
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