2 months
Duration
604 EUR/full
604 EUR/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

This Business Management - Marketing Principles and Practice Microcredential from The Open University by FutureLearn will help you develop your marketing skills and knowledge to help you make better business decisions and achieve your professional goals.

Visit programme website for more information

Overview

On this Business Management - Marketing Principles and Practice Microcredential from The Open University by FutureLearn  you’ll enhance your marketing knowledge, improve your professional decision-making, and adapt your approach to solving business challenges, whatever your role or sector.

Key facts

  • From understanding customer behaviour to designing products and services that meet customer needs – marketing techniques and tools are used to solve management problems in a diverse range of professional contexts.
  • Whether you work in a commercial or non-commercial industry, as a management professional it’s crucial to understand the value of marketing and its impact on various business functions.
  • This microcredential will introduce you to the core principles of marketing – covering offline and digital perspectives.

Programme Structure

Topics include:

  • Business Management: Marketing Principles and Practice

Key information

Duration

  • Part-time
    • 2 months
    • 10 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.
More details
  • Every few months

Language

English

Credits

10 alternative credits

Delivered

Online

What students do after studying

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This is an introductory course and no previous knowledge of marketing is required. You do not require any specific experience or qualifications to enrol.
  • This microcredential is ideal for business professionals who wish to broaden their understanding of marketing and develop knowledge and skills to improve their performance at work. The course material does not assume that learners are currently working. Past experiences will be just as relevant.

Tuition Fee

To always see correct tuition fees
  • International

    604 EUR/full
    Tuition Fee
    Based on the tuition of 604 EUR for the full programme during 2 months.
  • National

    604 EUR/full
    Tuition Fee
    Based on the tuition of 604 EUR for the full programme during 2 months.

Funding

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Business Management - Marketing Principles and Practice Microcredential
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