Trend Forecasting and Analytics

Overview

In the Trend Forecasting and Analytics program from London School of Design and Marketing you will be expected to critique and develop methods of prediction and research mechanisms to create your own projections and inform the strategic marketing insight. You will apply your theoretical and contextual knowledge to identify and define an appropriate concept and demonstrate how visionary marketing technology, can be used to communicate to target audiences.

Learning Outcomes 

• Analyze and critically evaluate trend developments and develop informed insights through the application and evaluation of new alternative scenarios.

• Identify, analyse and summarise your awareness and knowledge of megatrends, tectonic shifts and game changers.

• Demonstrate through trend and analytical research, how scenario analysis impacts on marketing strategies by creating an original marketing proposal with theory methods and research tools of forecasting and trend prediction.