5 months
Duration
Free
Free
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Unknown
Start date

About

This Digital Advertising Strategy Specialization offered by Coursera in partnership with University of Colorado Boulder takes a critical look at digital advertising tactics for small business.

Visit the official programme website for more information

Overview

Students of the  Digital Advertising Strategy Specialization offered by Coursera in partnership with University of Colorado Boulder will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. 

These courses include: 

  • search (Google Ads)
  • social media (Facebook, Instagram and Twitter) and
  • native advertising (Taboola)

Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.

Programme Structure

Courses included:

  • Introduction to the Digital Advertising Landscape
  • Search Advertising
  • Social Media Advertising
  • Native Advertising

Key information

Duration

  • Part-time
    • 5 months
    • 2 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner Level

  • Students should have strong web skills. Do you work at your computer often and enjoy everything but the carpal tunnel? While the platforms and tools we leverage for this specialization don’t require computer programming or a technical degree, strong computing skills always translate into success. If you’re “good with computers,” you’re technical enough for this course.
  • Students should be curious when it comes to digital ads. Do you notice the advertisements you see online? Do you have opinions on whether an ad was good or bad, or relevant to you or not? Are you interested in thinking critically about how these ads might be used for business objectives? If so, you’ve got the right disposition that will allow you to learn a lot about the digital advertising ecosystem, and you’re a great fit for the subject matter here in this course.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 5 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 5 months.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Digital Advertising Strategy
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