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Overview
With 4.5 billion global users, over half the world is on social media. Social channels are now a key marketing avenue for any business promoting themselves online.
Using real-life case studies, you’ll build the knowledge and tools to not only understand social media strategy but also the tactics you should be using as a social media marketing professional. Social Media Marketing with Advertising Week is offered at Advertising Week by FutureLearn.
Gain insights from experts at TikTok, Snapchat, and Facebook
- Packed full of intelligence from some of the world’s biggest brands and organisations, this course shares insights on the power of social media from key players at leading social media networks.
- From Facebook COO Mark D’Arcy to VP of global business solutions at TikTok, Blake Chandlee, you’ll find out what digital marketing is like in a social media environment and explore the latest social media formats.
Programme Structure
Courses include:
- What is social media? An overview of platforms and best practice
- How to build an audience on social media
- Creating engaging social media content
- Planning an effective social media campaign
- Understanding social media metrics and analytics
- Measuring ROI and impact of social media campaigns
Key information
Duration
- Part-time
- 14 days
- 3 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Digital Marketing Advertising View 11 other Short Courses in Advertising in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is designed for anyone who would like to enhance their knowledge of social media marketing techniques and principles.
- You may be new to marketing or already working in the field and looking to build specialist skills in social media.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents39 USD / module≈ 39 USD / module -
Domestic Applies to you
Applies to youCitizens or residents39 USD / module≈ 39 USD / module
Additional Details
- Tuition per month
Funding
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