Featured byFutureLearn
Overview
A recent study found that 77% of consumers surveyed have stayed loyal to a specific brand for 10 years or more.
This two-week course will give you the brand management skills you need to implement a brand strategy that keeps your consumers coming back for more. The Strategic Brand Management with Advertising Weekcourse is offered from Awlearn by FutureLearn.
Discover the value of brand strategy
Almost every organisation has a brand or reputation that should be maintained.
On this course, you’ll learn how to identify a brand’s identity and formulate a defined brand strategy that aligns with consumer
Designing a strong brand identity requires honing and experimenting with your brand vision and mission.
You’ll develop your knowledge of key strategic branding tools and techniques to consider when curating a brand’s identity, including segmentation, targeting, and brand positioning.
Programme Structure
What topics will you cover?Understanding brand strategy
Using segmentation, targeting and positioning
Brand visions and missions
Brand identity and design
Brand architecture
Creating a brand plan
Key information
Duration
- Part-time
- 14 days
- 3 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
- No Attendance
- Proactive tutoring and support
- Individual work/assignments (with online group discussions)
Disciplines
Management Studies Marketing Management View 202 other Short Courses in Management Studies in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is designed for anyone who wants to understand the basics of branding and brand management.
- This includes marketers who are working on brands for the first time and those moving into a role in an organisation where brand management is important.
Tuition Fee
To always see correct tuition fees
-
International
39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 14 days. -
National
39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 14 days.
- Tuition per month
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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