4.2 Read 281 reviews
Overview
A recent study found that 77% of consumers surveyed have stayed loyal to a specific brand for 10 years or more.
This two-week course will give you the brand management skills you need to implement a brand strategy that keeps your consumers coming back for more. The Strategic Brand Management with Advertising Week is offered at Advertising Week by FutureLearn.
Discover the value of brand strategy
- Almost every organisation has a brand or reputation that should be maintained.
- On this course, you’ll learn how to identify a brand’s identity and formulate a defined brand strategy that aligns with consumer
- Designing a strong brand identity requires honing and experimenting with your brand vision and mission.
- You’ll develop your knowledge of key strategic branding tools and techniques to consider when curating a brand’s identity, including segmentation, targeting, and brand positioning.
Programme Structure
Topics include?Understanding brand strategy
Using segmentation, targeting and positioning
Brand visions and missions
Brand identity and design
Brand architecture
Creating a brand plan
Key information
Duration
- Part-time
- 14 days
- 3 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- London, United Kingdom
Disciplines
Marketing Strategic Management Advertising View 66 other Short Courses in Marketing in United KingdomWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is designed for anyone who wants to understand the basics of branding and brand management.
- This includes marketers who are working on brands for the first time and those moving into a role in an organisation where brand management is important.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents43 EUR / module≈ 43 EUR / module -
Domestic Applies to you
Applies to youCitizens or residents43 EUR / module≈ 43 EUR / module
Additional Details
- Tuition per month
Funding
Improve page content