14 days
Duration
39 EUR/module
39 EUR/module
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

Discover the secret to great brand management and learn how to implement an innovative, long-term brand strategy. The Strategic Brand Management with Advertising Weekcourse is offered by Advertising Week by FutureLearn.

Visit programme website for more information

Overview

A recent study found that 77% of consumers surveyed have stayed loyal to a specific brand for 10 years or more.

This two-week course will give you the brand management skills you need to implement a brand strategy that keeps your consumers coming back for more. The Strategic Brand Management with Advertising Week is offered at Advertising Week by FutureLearn .

Discover the value of brand strategy

  • Almost every organisation has a brand or reputation that should be maintained.
  • On this course, you’ll learn how to identify a brand’s identity and formulate a defined brand strategy that aligns with consumer
  • Designing a strong brand identity requires honing and experimenting with your brand vision and mission.
  • You’ll develop your knowledge of key strategic branding tools and techniques to consider when curating a brand’s identity, including segmentation, targeting, and brand positioning.

Programme Structure

Topics include?
  • Understanding brand strategy

  • Using segmentation, targeting and positioning

  • Brand visions and missions

  • Brand identity and design

  • Brand architecture

  • Creating a brand plan

Key information

Duration

  • Part-time
    • 14 days
    • 3 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This course is designed for anyone who wants to understand the basics of branding and brand management.
  • This includes marketers who are working on brands for the first time and those moving into a role in an organisation where brand management is important.

Tuition Fee

To always see correct tuition fees
  • International

    39 EUR/module
    Tuition Fee
    Based on the tuition of 39 EUR per module during 14 days.
  • National

    39 EUR/module
    Tuition Fee
    Based on the tuition of 39 EUR per module during 14 days.
  • Tuition per month

Funding

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