Short Courses in Business & Management

Strategic Management

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Strategic management is a business sub-discipline concerned with the coordinating of material and human resources within an organisation, in order to achieve long-term business goals. Strategic managers hold front roles in the process of decision-making and deal with specialised operations such as setting company objectives, evaluating the means of attaining them, formulating and implementing plans or anticipating outcomes.

A strategic manager often utilises knowledge from other related fields including business administration, finance and marketing, risk management, negotiation, statistics and human resource.

Business schools and economic colleges often offer studies in strategic management as specialisation or concentration track for a business management degree. Masters in Strategic Management focus on gaining entrepreneurship acumen and a broad understanding of modern business environments. Other strategic management topics include competitive strategies theories and models, corporate responsibility and ethics, marketing management, and risk management.

Career prospects for graduates in strategy management include administrator, organisational manager, marketing manager, business consultant, planning specialist, brand manager, corporate service manager, development manager, or executive assistant.

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