Corporate Communication deals with the exchange of business information within and outside an organisation. It is a managerial discipline, closely related to Public Relations, Marketing, Organisation and Leadership and Human Resources. Corporate Communication involves mostly preserving a coherent corporate identity and promoting a positive brand icon to the outside world. At the same time, Corporate Communication is also connected to all the exchange of information taking place inside a company, ensuring processes are alligned between departments so that processes can run smoothly, and employees are up to speed with the state of the company.
Corporate Communication studies teach you how to draft communication strategies, formulate briefs and speeches for managers, write press releases, handle media relations, deal with corporate responsibility and conduct, improve interpersonal and inter-departmental communication, and many more.
Corporate Communication is typically offered as part of Communication Studies together with programmes in strategic management, integrated marketing communication, public relations, journalism, human relations, public advocacy, and others. Corporate communication aims to improve the knowledge and skills of students such as effective written and oral communication, business acumen, ethical awareness, digital strategies, and flexiblity.
Corporate Communication graduates will be prepared to work as communications specialists in business, industry, public administration, and non-profit organisations. Career prospects include various positions such as: business spokesman, marketing specialist, technical copy writer, public speaking trainer, publicity manager, campaign director or media planner.Read more