Short Courses in Business & Management

Marketing

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They say effective Marketing means knowing how to address the right people, and turn them into loyal customers; when your clients become so satisfied with what you’ve sold them, they will remember your brand and your product, and immediately recommend it to other people. Marketing is a field of study that involves learning how to create and implement advertising and promotional strategies.

Ultimately, you’re marketing products or services in a way that leads to increased sales revenue. A Bachelor’s or Master’s programme in Marketing blends theories of finance, business, marketing research and consumer behaviour. Students will develop math and analytical skills but they will also learn how to be great story tellers. You will learn how to create advertising campaigns, focusing on the four golden concepts of marketing: product, price, place, promotion.

Students who graduate with degrees in Marketing enter the following careers:

• Art directors
• Copywriters
• Market researchers
• Social media managers
• Marketing managers

Read more View all Short Courses in Marketing

Suggested Short Courses in Marketing

Certificate CertCe Business Studies

The CertCE Business Studies course online at University of Essex Online can be achieved as a stand-alone qualification or used as a stepping stone towards a Diploma or Bachelors degree. This online business certificate programme introduces key business concepts and skillsets, including evaluation, managerial approaches and analysis.

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Short Course Data Science for Digital Marketing

With such diversity in customers and their habits, interests and behaviours, it’s imperative to have a thorough understanding of your customers to effectively market to them. This Data Science for Digital Marketing programme is offered by the University of Southampton.

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Specialization Marketing Strategy

This Marketing Strategy Specialization offered by Coursera in partnership with IE - Business School. Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?

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