Content and Social Media Marketing

Overview

With the amount of content that each of us are bombarded with increasing each day, how do you cut through the noise and stand out from the crowd? 

Content and social media marketing are at the heart of how many entrepreneurs and businesses connect with their customers. Through owned and earned channels such as blogs, Facebook, or PR, business owners and marketers can create brand awareness, generate leads and drive revenue. But working through a myriad of content pieces, calendars, plans, and tools can be difficult and confusing.  

What you'll learn from the Content and Social Media Marketing course at RMIT University 

• Design, implement, and deliver a content and social media plan that leverages the appropriate channels and tactics to develop brand awareness and increase business from existing customers 

• Create, distribute and manage content through owned channels to grow and manage audiences and earnings 

• Critically analyse content and asset selection and justify its use in a content and social media plan