Content and Social Media Marketing RMIT University

Overview

With the amount of content that each of us are bombarded with increasing each day, how do you cut through the noise and stand out from the crowd? 

Content and social media marketing are at the heart of how many entrepreneurs and businesses connect with their customers. Through owned and earned channels such as blogs, Facebook, or PR, business owners and marketers can create brand awareness, generate leads and drive revenue. But working through a myriad of content pieces, calendars, plans, and tools can be difficult and confusing.  In 2020. Seek predicted that the demand for social media managers would grow by 21.5% in the next 5 years. 

What you'll learn

By the end of this Content and Social Media Marketing course at RMIT University, you’ll be able to: 

• How to effectively increase content and social media engagement 

• How to set social and content marketing goals and align business objectives

• What it takes to generate good content and distribute it successfully 

• How to differentiate between vanity and real metrics 

• How to develop, implement, and measure a social media and content marketing plan 

• The art of social listening and optimisation 

• How to alleviate customer pain points