Content and Social Media Marketing RMIT University

Overview

With the amount of content that each of us are bombarded with increasing each day, how do you cut through the noise and stand out from the crowd? 

Content and social media marketing are at the heart of how many entrepreneurs and businesses connect with their customers. Through owned and earned channels such as blogs, Facebook, or PR, business owners and marketers can create brand awareness, generate leads and drive revenue. But working through a myriad of content pieces, calendars, plans, and tools can be difficult and confusing.  In 2020. Seek predicted that the demand for social media managers would grow by 21.5% in the next 5 years.

How it works

Through our Content and Social Media Marketing course, you’ll walk away with a comprehensive content and social media marketing plan and calendar. Kickstart your marketing strategy and cement your learning by producing three pieces such as a blog, video plan, or social media ad that you'll distribute and optimise. 

By the end of this course, you’ll be able to:

• Design, implement and deliver a content and social media plan that leverages the appropriate channels and tactics to develop brand awareness and increase business

• Create, distribute and manage content through owned channels to grow and manage audiences and earnings

• Critically analyse content and asset selection and justify its use in a content and social media plan.