Overview
Raja Rajamannar, Mastercard’s global chief marketer and president of the World Federation of Advertisers, leads the courses with his approach to marketing strategy based on his book - Quantum Marketing.
Key facts:
You will learn to maximise the impact of brand campaigns, helping you advance your career and stand out in the ever-changing world of marketing.
In the other courses in Marketing Strategy with Advertising Week and Raja Rajamannar at FutureLearn , you will be reviewing everything from Tesla’s viral marketing stunts to analysing how Volkswagen taps into brand loyalty. You’ll gain a fascinating insight into some of the world’s most successful global marketing strategies.
Get more details
Visit programme websiteProgramme Structure
Courses include:
Content Marketing Strategy with Advertising Week
Strategic Brand Management with Advertising Week
Marketing Strategy with Advertising Week
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 2 months
- 3 hrs/week
Start dates & application deadlines
Language
Delivered
Disciplines
Advertising View 6 other Short Courses in Advertising in United KingdomExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
No prior experience is required to take this ExpertTrack. Both those new to marketing and more experienced marketers without formal training will benefit from these courses.
Make sure you meet all requirements
Visit programme websiteTuition Fee
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International
39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 2 months. -
National
39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 2 months.
Tuition per month