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Overview
Raja Rajamannar, Mastercard’s global chief marketer and president of the World Federation of Advertisers, leads the courses with his approach to marketing strategy based on his book - Quantum Marketing.
Key facts:
You will learn to maximise the impact of brand campaigns, helping you advance your career and stand out in the ever-changing world of marketing.
In the other courses in Marketing Strategy with Advertising Week and Raja Rajamannar at FutureLearn, you will be reviewing everything from Tesla’s viral marketing stunts to analysing how Volkswagen taps into brand loyalty. You’ll gain a fascinating insight into some of the world’s most successful global marketing strategies.
Programme Structure
Courses include:
Content Marketing Strategy with Advertising Week
Strategic Brand Management with Advertising Week
Marketing Strategy with Advertising Week
Key information
Duration
- Part-time
- 2 months
- 3 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Marketing Advertising View 66 other Short Courses in Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
No prior experience is required to take this ExpertTrack. Both those new to marketing and more experienced marketers without formal training will benefit from these courses.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents36 USD / module≈ 36 USD / module -
EU/EEA Applies to you
Applies to youEU/EEA Nationals36 USD / module≈ 36 USD / module
Additional Details
Tuition per month
Funding
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