Overview
Key Features
Pick any day of the week and you will find stories in newspapers or social media about product recalls, accidents, financial scandals, mismanagement, IT-breakdowns, social media “shitstorms", downsizings, MeToo scandals, cyber attacks, terrorism, cyber attacks and/or climate related crises (e.g. floodings)and the like.
Uncertainty and crises have become the new normal. Pandemics, war, economic crises, climate changes, energy and sustainability issues leading to change of consumer habits (flight shame, meat shame, slow consumption, etc.) and polarization are part of this new world.
The Organisational Crisis Management programme offered by Aarhus University, consists of an advanced introduction to the principles of crisis management and crisis communication based on a strategic, proactive and process-oriented life-cycle approach to crisis.
In the pre-crisis stage, we focus on barriers to crisis recognition and crisis preparedness, including crisis preparedness plans. Why do we often see the signals of an upcoming crisis too late? How can we work with crisis scenarios? How do we compose a crisis management team? In the crisis stage, we focus on crisis retainment, resilience and crisis dynamics. What are the first things to do? How can we restore trust? How can we share knowledge and create sense among employees? Why is it so difficult to anticipate stakeholder reactions? What is the role of communication and social media? How can we reduce the consequences of a crisis? In the post-crisis stage, we focus on learning and accountability. What are the barriers to learning from crises? How can we turn a crisis into an opportunity for innovation?
Programme Structure
Course subject areas:- Risk society and risk organisations
- Handling of different crisis types (victim crisis, accidents, preventable crisis)
- Crisis management before, during and after a crisis: Signal detection, prevention, preparation, containment, recovery, learning and innovation
- From a planned to an emergent approach to crisis handling (e.g. planning, decision-making, improvisation, opportunity management, change)
- Crisis communication: crisis sensemaking and response strategies, and key theories such as: image repair theory, situational crisis communication theory, rhetorical arena theory
- Dynamic stakeholder management during crisis: customers, citizens, government, politicians, investors, NGO’s, advisors, supply chain partners, intermediaries, etc. - acting in new ways
- The role of media and social media in reputation management
Key information
Duration
- Full-time
- 18 days
Start dates & application deadlines
- Starting
- Apply before
-
Language
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Credits
Delivered
Disciplines
Communication Studies Organisational BehaviourWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Aarhus University and/or in Denmark, please visit Student Insurance Portal.
Other requirements
General requirements
- A Bachelor's degree in International Business Communication or relevant education.
- Exchange students: nomination from your home university
- Freemovers: documentation for English Language proficiency
Tuition Fee
-
International
1750 EUR/fullTuition FeeBased on the tuition of 1750 EUR for the full programme during 18 days. -
EU/EEA
705 EUR/fullTuition FeeBased on the tuition of 705 EUR for the full programme during 18 days.
Living costs for Aarhus
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.