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Overview
Key facts
Services represent around 80 per cent of the economy. Service design applies human-centric design principles to make services that are sustainable and desirable for changing consumer needs. It can be applied to all sectors ranging from retail and banking to transportation, health and education.
The Royal College of Art is a global pioneer in the teaching of the Service Design Masterclass and has successfully trained a new generation of practitioners who are delivering transformational ideas across business and government. Graduates have gone on to work for firms that include IDEO, Fjord, Engine, EY-Seren, Public Health England, Government Digital Services, Jaguar Land Rover, McKinsey.
In an age where product-based value is insufficient to satisfy customers, service design is a powerful discipline. This introductory executive masterclass will teach you how to apply practical tools for effective service design.
Personal and organisational benefitsThe benefits to you and your organisation include:
- access to global best practice in service design;
- learn empathic understanding of users/customers;
- return to your organisation with new techniques and strategies to put into practice;
- experience critical, creative and insightful thinking;
- interact and network with peers from different backgrounds and functions.
Programme Structure
You will learn:
- how to apply service design methodology and frameworks to create better customer experiences;
- real world applications of service design and how it is transforming organisations;
- creative design techniques.
Audience
This course is ideal for anyone interested in transforming their organisation through the application of service design, including:
- service delivery teams- private and public sector executives and senior managers- designers- entrepreneurs- innovation teams- customer experience and service commissioners.Lecturers
Clive Grinyer is a Head of Programme for the Service Design MA at the RCA. Clive is an experienced leader in design, innovation and customer experience, delivering strategies for organisations in many different sectors including retail, financial services and public sector. Previously he led the Service Design and Innovation teams at Barclays, Cisco's Consultancy Services, Samsung and Orange.
Key information
Duration
- Part-time
- 14 days
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
Delivered
Online
- Fully structured
- Regular mandatory meetings
- Continuous support with feedback on request, Proactive tutoring and support
- Individual work/assignments (with online group discussions), Online group works/assignments
Disciplines
Management Studies Public Administration Innovation Management View 38 other Short Courses in Innovation Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
It would be helpful, but not essential, to:
- have a basic understanding of human-centred design principles and design thinking;
- be comfortable with new digital tools.
Tuition Fee
To always see correct tuition fees
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International
1200 GBP/fullTuition FeeBased on the tuition of 1200 GBP for the full programme during 14 days. -
National
1200 GBP/fullTuition FeeBased on the tuition of 1200 GBP for the full programme during 14 days.
Funding
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