Overview
The Business Communication and Social Media course The University of Edinburgh is aimed for students interested in understanding how technology has changed business communication and how social media platforms provide firms with the opportunity to target their messages to different stakeholders.
The course is organised into two parts. In the first part, students will learn about the foundations of business communication in social media, including concepts such as stakeholder theory, dialogic theory, and the components of a digital marketing campaign. The second part will focus on social media as a global phenomenon and look at different culturally specific examples, such as Facebook, YouTube, LinkedIn, and Twitter. It will also consider how different social media platforms complement each other, and students will learn how to analyse the engagement achieved with marketing campaigns on these platforms.
On successful completion of this course, students will be able to:
- Demonstrate a basic knowledge of the functionalities of different social media platforms.
- Describe the key elements of a digital marketing campaign.
- Identify the digital position of a business and how to improve their visibility online.
Programme Structure
Programme Structure
- The course will be taught through a combination of lecture, group work and tutorial discussion. Practical exercises will allow the students to reflect on the characteristics of the different social media platforms and how these can be used to achieve companies’ goals.
- In addition, students will learn how to measure the effectiveness of a digital marketing campaign. The tutorials will allow them to learn from their peers by holding group discussions and working together in the analysis of different case studies.
Key information
Duration
- Full-time
- 1 months
Start dates & application deadlines
- Starting
- Apply before
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Language
Credits
20 SCQF
Delivered
Disciplines
Business Administration Media Studies & Mass Media Digital Media View 209 other Short Courses in Business Administration in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
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Other requirements
General requirements
- Our credit-bearing courses are only available to applicants aged 18 years or over. Applicants should have at least 1 year of undergraduate study experience.
- Applicants should meet the minimum English language requirements in order to fully benefit from, and engage with, Summer School courses. Your English language ability must be equivalent to, or above, 6.5 IELTS overall with 5.5 in each component.
Tuition Fee
-
International
3795 GBP/fullTuition FeeBased on the tuition of 3795 GBP for the full programme during 1 months. -
National
3795 GBP/fullTuition FeeBased on the tuition of 3795 GBP for the full programme during 1 months.
Living costs for Edinburgh
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.