Overview
Context of the Predicting CTR with Machine Learning in Python course at Data Camp
Have you ever wondered how companies like Facebook and Google are able to serve you surprisingly targeted ads that you occasionally click? Well, behind the scenes, they are running sophisticated machine learning models and using rich user data to predict the click-through rate (CTR) for every user who sees those ads.
Using real-life ad data you’ll learn how to engineer features, build machine learning models using those features, and evaluate your models in the context of CTR prediction. By the end of this course, you’ll have a strong understanding of how you can apply machine learning to make your ads more effective.
Programme Structure
Chapters
- Exploratory CTR Data Analysis: This chapter provides the foundations for exploratory data analysis (EDA). Using sample data you’ll use the pandas library to look at columns and data types, explore missing data, and use hashing to perform feature engineering on categorical features. All of which are important when exploring features for more accurate CTR prediction.
- Model Applications and Improvements: It’s time to dive deeper. Find out how you can use measures of model performance including precision and recall to answer real-world questions, such as evaluating ROI on ad spend. You’ll also learn ways to improve upon those evaluation metrics, such as ensemble methods and hyperparameter tuning.
- Deep Learning: Profits can be heavily impacted by your campaign’s CTR. In this chapter, you’ll learn how deep learning can be used to reduce that risk.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Software Engineering Machine Learning View 554 other Short Courses in Software Engineering in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
PREREQUISITES
- Data Manipulation with pandas
Tuition Fee
To always see correct tuition fees
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International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days.
Basic Access: Free; Premium (for individuals): $12.42 per month billed annually; Teams: $25 per month billed annually; Enterprise: Contact sales for pricing
Funding
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