Market Basket Analysis in R

Overview

Context of the Market Basket Analysis in R at Data Camp

Last time you were at the supermarket, what was in your shopping basket? Was there a connection between the products you purchased, like spaghetti and tomatoes or ham and pineapple? Whether online or offline, retailers use information from millions of customer’s baskets to analyze associations between items and extract insights using association rules.

 You’ll then get to practice what you’ve learned on a movie dataset, as you predict which movies are watched together to create personalized movie recommendations for users.