Case Study - Analyzing Customer Churn in Tableau Data Camp

Overview

Context

Analyzing churn doesn’t just mean knowing what the churn rate is: it’s also about figuring out why customers are churning at the rate they are, and how to reduce churn. 

In this Case Study - Analyzing Customer Churn in Tableau course offered by Data Camp, you'll answer these questions by creating calculated fields and various visualizations in Tableau, such as dual-axis graphs and scatter plots. 

You'll make your graphs dynamic by using filters and parameters, and combine everything into a story to share your insights.

What you will do during this course:

• You'll start exploring the new dataset and revisit creating calculated fields in Tableau to get a better understanding of why customers are churning.
• You'll continue by leveraging the Tableau knowledge you gained from the prerequisite courses to further investigate why customers are leaving Databel.
• You'll create Tableau interactive dashboards and arrange them into stories, so that you can share your results with stakeholders.