About

The rise of digital technology has changed the traditional marketing model. Companies now face the expansion of social media channels, the growing power of connected customers, and an explosion of new digital tools. Digital Marketing in a Global Context is offered at University of California, Riverside.

Overview

To be successful, marketers must understand the big picture and be able to plan, implement and measure digital marketing strategies that are appropriate for today's customers, and align strategies with their traditional marketing and business goals.

Key facts:

Find a path to growth, and gain the skills to learn how to effectively adjust your marketing strategy in a changing and innovative business environment. Digital Marketing in a Global Context is offered at University of California, Riverside.

Programme Structure

Valuable insight into marketing trends
Strategic design techniques to achieve effective solutions
Methods to analyze customer psychology
How to drive marketing strategy application

Key information

Duration

Part-time
- 3 months

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.

Language

English, Chinese (Mandarin)

Delivered

Online

Disciplines

Marketing Digital Marketing View 145 other Short Courses in Marketing in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

For more information please visit the university's website

Tuition Fee

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.