Digital Marketing Strategy - Intensive, Short Course | Part time online | University of the Arts London (UAL) | United Kingdom
Short Online

Digital Marketing Strategy - Intensive

7 days
920 GBP/full
920 GBP/full
Tuition fee
Apply date
Start date


Create a successful digital marketing campaign with SEO, PPC and social media with the Digital Marketing Strategy - Intensive course at the University of the Arts London (UAL).


On this course you will learn everything you need to know to be able to create a successful digital marketing campaign. Each topic will enable you to build towards your own digital marketing strategy.

You will learn the capabilities of the tactics, timing and techniques and what to measure to make sure your efforts return your investment (ROI). There will be a focus on creating content and the analytics you can use to measure and present results.

The course combines lecture-based learning with practical exercises and peer feedback to help develop your understanding of digital marketing. There will also be the opportunity to respond to a brief from a real company, and go head to head pitching your ideas.


By the end of the course you should be able to:

  • Define clear business and marketing objectives, and undertake targeted market research that will help you to reach realistic marketing goals
  • Understand the capabilities and compatibility of a large range of digital marketing tactics, such as branding, PR, SEO and social media, and content marketing
  • Understand how to reach new audiences or retain current customers
  • Have a fresh perspective on the changing climate of digital communications

Programme Structure

Topics covered:
  • Creating clear measurable objectives
  • Customer profiling
  • Understanding the UX Design for Websites
  • Customer experience
  • Branding
  • Search Engine Optimisation
  • How SEO and Social Media work hand in hand
  • Content marketing
  • Email marketing
  • Online PR
  • Affiliate marketing
  • PPC (pay-per-click)
  • Digital advertising and events
  • The impact of mobile on digital
  • Strategy and planning

Key information


  • Part-time
    • 7 days

Start dates & application deadlines





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible.

Who Should Attend

  • Entrepreneurs, freelancers, marketing/communications/PR employees across all industries who need to update their digital skills or need a fresh perspective; recent graduates and anyone looking to develop successful digital marketing strategy.

Tuition Fee

To always see correct tuition fees
  • International

    920 GBP/full
    Tuition Fee
    Based on the tuition of 920 GBP for the full programme during 7 days.
  • National

    920 GBP/full
    Tuition Fee
    Based on the tuition of 920 GBP for the full programme during 7 days.


Our partners

Digital Marketing Strategy - Intensive
University of the Arts London (UAL)
Digital Marketing Strategy - Intensive
University of the Arts London (UAL)


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