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Overview
Multimedia storytelling is a technique of telling a single story or story experience across multiple platforms using traditional and digital media formats.
This interactive, inspiring course will introduce you to storytelling and multiplatform content creation and curation approaches. Multimedia storytelling offers an opportunity for deconstructing a brand story and using diverse communications channels (digital and print media) in the most effective way to reinforce and extend marketing reach.
You will gain an understanding of complexities of various platforms and learn how to develop a narrative that can be told across them in an engaging way for your target audience. Week by week, you will apply newly acquired knowledge to your campaign project with the help of tutor and peer-to-peer feedback.
Outcomes
By the end of this Multimedia Storytelling course at the University of the Arts London (UAL) you should have:
- A firm understanding of the fundamentals of multimedia storytelling
- Identified and evaluated the components of effective multimedia campaigns
- Developed a multimedia brief and responded to it with confidence
- Produced content and launched it on social media
- Received personal feedback on your outputs from the tutor
Programme Structure
Topics covered:- New and old habits of media consumption
- Characteristics of communications channels (digital media, print, TV, radio)
- Brand identity, image and narrative
- Identifying story elements, composition and message
- Target audience analysis
- Market research
- Campaign concept development
- Linking messages between platforms
- Maximising the potential of the campaign and various media platforms (digital, print, radio, TV etc.) and other formats (events, talks, exhibitions, installations, performances etc.)
- Guerrilla marketing
- User generated content
- Community management
- Planning for multimedia campaign, time and people management
- Measuring campaign efficiency and campaign optimisation
Key information
Duration
- Part-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Visual Arts Film Studies View 55 other Short Courses in Film Studies in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who Should Attend
- This course will be incredibly useful if you are working in or studying advertising, marketing, PR, or fundraising, and want to how multimedia storytelling is transforming advertising, and how to use it to enhance your own communications and engage with audiences.
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Chrome)
- Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
- Webcam
- Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible.
Tuition Fee
To always see correct tuition fees
-
International
540 GBP/fullTuition FeeBased on the tuition of 540 GBP for the full programme during 5 days. -
National
540 GBP/fullTuition FeeBased on the tuition of 540 GBP for the full programme during 5 days.
Funding
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