About

This Confident Copywriting online short course at the University of the Arts London (UAL) will develop your copywriting skillsand strengthen your unique writing style. You will gain practical insight into persuasive writing by working on print, web, social media and other forms of marketing media.

Overview

On this online copywriting course you will learn the craft of creating compelling copy for advertising and marketing communications.

Over six lessons and tailored homework assignments, you will learn the basics of writing persuasive copy and gain techniques for coming up with ideas. You will take part in writing exercises and tackle briefs that will open up your writing potential so that you can create copy with confidence.

Course outcomes

By the end of the Confident Copywriting course at the University of the Arts London (UAL) you will:

Learn the basics of crafting engaging copy
Understand the importance of tone of voice
Be able to adapt your writing for different marketing mediums
Have reviewed, edited and improved your own writing
Be able to apply the tools and tricks of the writing trade to your working life
Work on a real advertising brief

Programme Structure

Topics covered:

Craft of copywriting
Types of copywriting - to sell, inspire, or inform
Working with a brief, and identifying key messages
The target audience
Headlines and punchy copy
Creating narrative - tips and tricks
Finding fresh and interesting angles
Names and Endlines - The flotsam and jetsam of the copywriter's art
Long Copy - Why it ain't dead yet buddy
Writing for Design - the stuff on the back of cornflake packets
Writing scripts for TV and the Internet

Key information

Duration

Part-time
- 42 days

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

multiple start dates

Language

English

Delivered

Online

Disciplines

Creative Writing Digital Marketing View 81 other Short Courses in Creative Writing in United Kingdom

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

The course is perfect for marketing professionals, freelance writers or small business owners seeking to improve their copywriting skills, develop a tone of voice or learn commercial copywriting for digital and print and mediums.

Tuition Fee

To always see correct tuition fees

International

540 GBP/full

Tuition Fee

Based on the tuition of 540 GBP for the full programme during 42 days.
National

540 GBP/full

Tuition Fee

Based on the tuition of 540 GBP for the full programme during 42 days.

Funding

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Confident Copywriting