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Overview
On this online copywriting course you will learn the craft of creating compelling copy for advertising and marketing communications.
Over six lessons and tailored homework assignments, you will learn the basics of writing persuasive copy and gain techniques for coming up with ideas. You will take part in writing exercises and tackle briefs that will open up your writing potential so that you can create copy with confidence.
Course outcomes
By the end of the Confident Copywriting course at the University of the Arts London (UAL) you will:
- Learn the basics of crafting engaging copy
- Understand the importance of tone of voice
- Be able to adapt your writing for different marketing mediums
- Have reviewed, edited and improved your own writing
- Be able to apply the tools and tricks of the writing trade to your working life
- Work on a real advertising brief
Programme Structure
Topics covered:- Craft of copywriting
- Types of copywriting - to sell, inspire, or inform
- Working with a brief, and identifying key messages
- The target audience
- Headlines and punchy copy
- Creating narrative - tips and tricks
- Finding fresh and interesting angles
- Names and Endlines - The flotsam and jetsam of the copywriter's art
- Long Copy - Why it ain't dead yet buddy
- Writing for Design - the stuff on the back of cornflake packets
- Writing scripts for TV and the Internet
Key information
Duration
- Part-time
- 42 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
multiple start dates
Language
English
Delivered
Online
Disciplines
Creative Writing Digital Marketing View 50 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- The course is perfect for marketing professionals, freelance writers or small business owners seeking to improve their copywriting skills, develop a tone of voice or learn commercial copywriting for digital and print and mediums.
Tuition Fee
To always see correct tuition fees
-
International
540 GBP/fullTuition FeeBased on the tuition of 540 GBP for the full programme during 42 days. -
National
540 GBP/fullTuition FeeBased on the tuition of 540 GBP for the full programme during 42 days.
Funding
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