Overview
About the course
Whether you're starting a brand, need some exposure for your portfolio or a project you're working on, or simply need to boost your online presence, digital media is an essential and hugely powerful tool of communication.
Whichever background or interest area you might be coming from, this course will teach you the basics of creative direction for digital media, using current case studies to enable you to learn about multiple online platforms, social media channels and how you can use them in order to get exposure for your work / brand online and boost its digital presence.
The Creative Direction for Digital Media course at the University of the Arts London (UAL) features a series of exercises aimed to broaden your perspective on creative direction with focus on digital spaces and online platforms. By the end of the course you will understand and use elements of visual identity with confidence.
Programme Structure
Topics covered:- Creative direction and online identity
- Digital engagement
- Social media storytelling
- Multimedia content creation
- Online presence and brand-building
- Digital marketing and networking
- Working with social media influencers
- Online campaigns and measuring their success using analytics
Key information
Duration
- Part-time
- 5 days
Start dates & application deadlines
Language
Delivered
Disciplines
Film Studies Media Studies & Mass Media Digital Marketing View 19 other Short Courses in Media Studies & Mass Media in United KingdomWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is for anyone interested in learning to creatively use digital media in order to boost their brand, project or personal online presence.
Tuition Fee
-
International
580 GBP/fullTuition FeeBased on the tuition of 580 GBP for the full programme during 5 days. -
National
580 GBP/fullTuition FeeBased on the tuition of 580 GBP for the full programme during 5 days.