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Overview
In this Social Media Marketing course at the University of the Arts London (UAL), you will gain knowledge about the different factors that drive social media marketing.
Key facts
- Social media has made marketing your business more accessible than ever. You may have already set up the relevant accounts, but whats the best next step to get the most out of the platforms? Join this short course to learn how to create awareness of your brand, reach new audiences, and increase engagement.
- You will be introduced to key digital marketing knowledge about copyright and social media policies but most importantly develop skills to create a successful social media strategy and campaigns. In addition to strategy and campaigns, you'll learn how to measure your results.
Programme Structure
Topics covered:- An overview of popular social media platforms including Instagram, Facebook, LinkedIn, Twitter and YouTube
- Traditional marketing vs social media marketing
- Scheduling and creating consistent content and voice across platforms
- Increasing engagement with your target market
- Capturing and analysing metrics to segment and target your market
- Measuring a campaign's return on investment (ROI)
- Successful social media campaign case studiesBest practice in social media marketing strategies
- Overview of copyright and social media policies
Key information
Duration
- Part-time
- 4 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- multiple start dates available
Language
English
IELTS 4.5
IELTS & PTE Test Preparation
E2 Language Test Prep Trusted by 7M+ Students
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Digital Marketing View 44 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
IELTS & PTE Test Preparation
E2 Language Test Prep Trusted by 7M+ Students
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Other requirements
General requirements
- This course is for anyone who would like to learn more about social media strategy to grow brand audience and engagement. You may apply what you learn in a professional role or to your own business.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents620 GBP / full≈ 620 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents620 GBP / full≈ 620 GBP / full
Additional Details
- or £630 depending on intake
Funding
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