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Overview
In this Social Media Marketing course at the University of the Arts London (UAL), you will gain knowledge about the different factors that drive social media marketing.
Key facts
- Social media has made marketing your business more accessible than ever. You may have already set up the relevant accounts, but whats the best next step to get the most out of the platforms? Join this short course to learn how to create awareness of your brand, reach new audiences, and increase engagement.
- You will be introduced to key digital marketing knowledge about copyright and social media policies but most importantly develop skills to create a successful social media strategy and campaigns. In addition to strategy and campaigns, you'll learn how to measure your results.
Programme Structure
Topics covered:- An overview of popular social media platforms including Instagram, Facebook, LinkedIn, Twitter and YouTube
- Traditional marketing vs social media marketing
- Scheduling and creating consistent content and voice across platforms
- Increasing engagement with your target market
- Capturing and analysing metrics to segment and target your market
- Measuring a campaign's return on investment (ROI)
- Successful social media campaign case studiesBest practice in social media marketing strategies
- Overview of copyright and social media policies
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
- StartingApply anytime.
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Language
English
IELTS 4.5
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- 4.9/5 student rating
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Digital Marketing View 37 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- This course is for anyone who would like to learn more about social media strategy to grow brand audience and engagement. You may apply what you learn in a professional role or to your own business.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents620 GBP / full≈ 620 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents620 GBP / full≈ 620 GBP / full
Funding
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