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Overview
About the course
This Communicating Sustainability in Fashion course at the University of the Arts London (UAL) is an introduction for fashion marketing professionals and strategists as well as fashion sustainability activists to the increasingly important trend towards fashion sustainability. The course covers promotion opportunities, the changing consumer, and risks and issues through the value chain.
During the course you will explore critical approaches to fashion marketing and communications from a sustainability perspective and address the question of whether marketing is hindering or helping tackle the sustainability challenges faced by the industry. This understanding will help you develop more sophisticated sustainability strategies.
Programme Structure
Topics covered:- Global sustainability challenges and fashion sustainability.
- Circular economy and sharing economy
- Business structures and business models
- What sustainability issues are being covered, using what channels?
- Marketing communications: tools and challenges
- Greenwashing and Green hushing
- Sustainability as a point of differentiation
- CSR marketing and how it effects brands in crisis situations.
- Efficiency vs. effectiveness
- Changing consumer demand
- How sustainability is being framed
Key information
Duration
- Part-time
- 4 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Sustainable Development Fashion, Textiles and Luxury Goods View 58 other Short Courses in Fashion, Textiles and Luxury Goods in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course will be invaluable to individuals seeking a comprehensive understanding of sustainability issues, how they are affecting the consumer, and, as a result, the fashion industry.
- This course will best suit individuals already active in the fashion industry, and some overall knowledge of the industry will be useful to participate fully in the course.
Tuition Fee
To always see correct tuition fees
-
International
420 GBP/fullTuition FeeBased on the tuition of 420 GBP for the full programme during 4 days. -
National
420 GBP/fullTuition FeeBased on the tuition of 420 GBP for the full programme during 4 days.
Funding
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