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Overview
In an increasingly competitive art market, the practice of selling through intermediaries is rapidly disappearing. The necessity for artists to promote their own work is becoming an essential skill for artists and independent creatives who wish to succeed and thrive.
This Press and PR for Artists course at the University of the Arts London (UAL) is designed to empower and equip artists to overcome personal barriers and gain the confidence, practical knowledge and skills to generate valuable media coverage for their work and practice.
Outcomes
By the end of the course you will have a better understanding of;
- The media and the most relevant exposure for your work
- How to identify stories and appropriate media outlets
- How to write about your work confidently for press
- How to structure effective press releases
- How to pitch your work to print and media
- How to give a strong interview
- How to manage your artistic practice to include self promotion
Programme Structure
Topics covered:- Time management: balancing self promotion with your artistic practice
- Understanding the media and opportunities for coverage.
- Identifying relevant media exposure for your work
- Identifying powerful stories hooks, human interest and new angles
- Writing and knowing when to use biographies and artist statements
- Structuring and writing a press release
- Pitching your story to journalists
- Interview techniques
- Overcoming personal barriers
Key information
Duration
- Part-time
- 2 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
IELTS 4.5
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- 4.9/5 student rating
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Journalism Public Relations View 10 other Short Courses in Journalism in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- This course is perfect for artists, independent creatives wishing to gain exposure in the press or media or anyone responsible for promoting the work of artists to the press and media.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents380 GBP / full≈ 380 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents380 GBP / full≈ 380 GBP / full
Funding
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