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Overview
In an increasingly competitive art market, the practice of selling through intermediaries is rapidly disappearing. The necessity for artists to promote their own work is becoming an essential skill for artists and independent creatives who wish to succeed and thrive.
This Press and PR for Artists course at the University of the Arts London (UAL) is designed to empower and equip artists to overcome personal barriers and gain the confidence, practical knowledge and skills to generate valuable media coverage for their work and practice.
Outcomes
By the end of the course you will have a better understanding of;
- The media and the most relevant exposure for your work
- How to identify stories and appropriate media outlets
- How to write about your work confidently for press
- How to structure effective press releases
- How to pitch your work to print and media
- How to give a strong interview
- How to manage your artistic practice to include self promotion
Programme Structure
Topics covered:- Time management: balancing self promotion with your artistic practice
- Understanding the media and opportunities for coverage.
- Identifying relevant media exposure for your work
- Identifying powerful stories hooks, human interest and new angles
- Writing and knowing when to use biographies and artist statements
- Structuring and writing a press release
- Pitching your story to journalists
- Interview techniques
- Overcoming personal barriers
Key information
Duration
- Part-time
- 28 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Journalism Public Relations View 16 other Short Courses in Public Relations in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is perfect for artists, independent creatives wishing to gain exposure in the press or media or anyone responsible for promoting the work of artists to the press and media.
Tuition Fee
To always see correct tuition fees
-
International
420 GBP/fullTuition FeeBased on the tuition of 420 GBP for the full programme during 28 days. -
National
420 GBP/fullTuition FeeBased on the tuition of 420 GBP for the full programme during 28 days.
Funding
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