4.1 Read 97 reviews
Overview
About the course
You will learn how to approach and sell into the key retail stores that suit your brand profile and price points, such as Selfridges, Liberty, Topshop, Asos, Revolve or Dover St Market. How do you get to these key buyers? When you get there, how should you present your collection and what are the communication tools that you would need to support your collection at retail?
During the past 15 years the way makers reach their consumers has changed radically and vice versa. Core elements such as making a product and selling it remain constant. However, the traditional selling models of wholesale/retail and suppliers reaching customers via retail specialists (online or in stores) have become more blurred.
If you dream of having a successful fashion business one day, come along and get some useful and practical tips from someone who has done it! This Getting Your Fashion Collection to Market course is offered at the University of the Arts London (UAL),
Programme Structure
Topics covered:- Your manufacturing base, suppliers, timelines and deliveries.
- Approaching buyers, agents and distributors: pros and cons, and how much they take from your margin.
- Multichannel retailing: making it work for your brand and sales.
- Selling directly on marketplaces: advantages and disadvantages.
- Financial tools: having cash flow plans in place to deal successfully with larger buyers.
- The legal stuff: trademarks, terms and conditions of business.
- Cutting through the fluff: managing social media, press and PR to your advantage.
- Key terminology that any designer/brand owner should be aware of.
- Concessions: large stores often offer concessions rather than buying in the brand. We look at how this works.
- Non-seasonal cycles and working outside the traditional buying seasons to meet consumer demand.
- How to reach the 'not so obvious' buyers
- How to respond to ‘unknown’ buyers who contact you directly.
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
On Campus
Disciplines
Fashion, Textiles and Luxury Goods Fashion Management View 16 other Short Courses in Fashion Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of the Arts London (UAL) and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
Who should take this course
- Fashion designers new to the market who have an existing collection or product that they wish to wholesale into various retail outlets (online and in-store) and expand their overall customer base.
- It is suitable for those keen to explore the advantages of direct sales online via their own website or if they are considering setting up their own store.
- Those with some previous business experience elsewhere wishing to move into the fashion market.
Please bring to the first session:
- A notepad and pen
- Samples (digital or otherwise) of your collection if you have any available
- Laptop or tablet
Tuition Fee
To always see correct tuition fees
-
International
700 GBP/fullTuition FeeBased on the tuition of 700 GBP for the full programme during 5 days. -
National
700 GBP/fullTuition FeeBased on the tuition of 700 GBP for the full programme during 5 days.
Living costs for London
1137 - 2157 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Improve page content