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Overview
About the course
On this Art Direction for Fashion course at the University of the Arts London (UAL) you will discover how to plan and execute your art direction project to the standards demanded by today's fashion industry.
You will explore the history of fashion photography right up to the work of contemporary photographers, learning how their work impacts on fashion-focused image production today, and you will get an overview of the practical skills - interpreting briefs, casting models, finding locations, working with social media, stylists, photographers and film makers - that you need to succeed.
Programme Structure
Topics covered:- Visual Literacy - what is your USP as an individual image maker
- Brain storming using catwalk trends
- The business of fashion - how it really works
- Guidance of basic lay-out design for publication
- Psychology of image creation
- Jobs - where to look
- Technological trend developments
- Weekly research tasks
- The three stages of a fashion shoot plan
- Online group critiques and discussion
- The production - how to time manage - how to cost a shoot
- Reviews and feedback
- Presentation Guide - how to sell your ideas
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
multiple start dates
Language
English
Delivered
On Campus
Disciplines
Design Visual Arts Fashion, Textiles and Luxury Goods View 154 other Short Courses in Fashion, Textiles and Luxury Goods in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of the Arts London (UAL) and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
- Suitable for both beginners and more experienced students, this course is a must if you want to find out more about how to manage creative projects in the world of fashion communication.
- It is a great opportunity for networking and collaborating, and would be of interest to fashion brand managers, film makers, photographers, graduate students and fashion retail staff.
On campus short course material:
- An A4 folder for hand out materials and other notes
- Pen
- Paper
- USB
Desirable but not essential:
- Start collecting and putting aside a selection of fashion/lifestyle magazines, for example Vogue (UK, Italian, French), Marie-Claire, Elle, Red, Wallpaper, ID, Dazed and Confused, plus any other magazines that inspire you (don't feel you have to buy a huge selection of current ones, one or two will do from this year or last year).
- A laptop (with cables, USB and MS Powerpoint) - this is not essential but would be preferable and useful
Tuition Fee
To always see correct tuition fees
-
International
640 GBP/fullTuition FeeBased on the tuition of 640 GBP for the full programme during 5 days. -
National
640 GBP/fullTuition FeeBased on the tuition of 640 GBP for the full programme during 5 days.
Living costs for London
1137 - 2157 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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