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Overview
What you will learn
In this Digital Marketing program at University of Maryland Global Campus, you’ll learn how to create effective online content and use data visualization techniques to gain better insight into the customer experience.
In addition, you’ll learn the skills to create an ad on Facebook that contributes to a social media campaign on that platform and understand the key metrics of optimization.
You’ll examine the role of marketing in specific business contexts; use consumer behavior and psychology in the design of marketing strategies; employ best practices in simulating cost-effective marketing designs and selecting delivery modalities; and analyze how to use social media, email, and other digital-based platforms for optimum marketing results.
Programme Structure
Courses include:
- Digital Marketing Principles
- Integrated Marketing Communications
- Email Marketing
- Managing Customer Relationships in Digital Marketing
- Consumer Behavior in Digital Media
- Social Media Marketing
Key information
Duration
- Part-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
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More details
- multiple sessions available
Language
English
Duolingo English Test 95
TOEFL® IBT 71
IELTS 6
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- 98 accuracy using real exam data
- 4.9/5 student rating
Credits
18 SCH
Delivered
Online
Campus Location
- Maryland City, United States
Disciplines
Digital Marketing View 73 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Duolingo English Test 95
TOEFL® IBT 71
IELTS 6
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Documentation of Secondary Education (High School Graduation)
- Provide official transcripts showing completion of the U.S. General Education Development, known as the GED, exam with a passing score
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents8982 USD / year≈ 8982 USD / year - Out-of-State8982 USD / year≈ 8982 USD / year
-
Domestic
Applies to youIn-State5940 USD / year≈ 5940 USD / year
Additional Details
- $250 per credit (military)
Funding
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