Overview
Key facts
In University of Maryland Global Campus' Digital Marketing program, you’ll learn how to create effective online content and use data visualization techniques to gain better insight into the customer experience. In addition, you’ll learn the skills to create an ad on Facebook that contributes to a social media campaign on that platform and understand the key metrics of optimization. You’ll examine the role of marketing in specific business contexts; use consumer behavior and psychology in the design of marketing strategies; employ best practices in simulating cost-effective marketing designs and selecting delivery modalities; and analyze how to use social media, email, and other digital-based platforms for optimum marketing results.
Programme Structure
Courses include:
- Digital Marketing Principles
- Integrated Marketing Communications
- Email Marketing
- Managing Customer Relationships in Digital Marketing
- Consumer Behavior in Digital Media
- social Media Marketing
Key information
Duration
- Part-time
- 12 months
Start dates & application deadlines
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- multiple sessions available
Language
Credits
Delivered
Disciplines
Digital Marketing View 114 other Short Courses in Digital Marketing in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Other requirements
General requirements
- Documentation of Secondary Education (High School Graduation)
- Provide official transcripts showing completion of the U.S. General Education Development, known as the GED, exam with a passing score
Tuition Fee
-
International
8982 USD/yearTuition FeeBased on the tuition of 499 USD per credit during 12 months. -
National
8982 USD/yearTuition FeeBased on the tuition of 499 USD per credit during 12 months. -
In-State
5724 USD/yearTuition FeeBased on the tuition of 318 USD per credit during 12 months.
- $250 per credit (military)