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Overview
About the course
We live in an era of disruption in which innovation and technology have transformed the way we live and work at an unprecedented rate. In order to remain relevant, marketers need to leverage emerging technologies to meet changing consumer behaviours, improve engagement, and achieve data-driven impact.
By differentiating between types of marketing value creation and how these are measured, participants in this Digital Transformation in Marketing course at Singapore Management University will gain meaningful insights into the importance of an integrated digital marketing strategy, learning to navigate digital disruption guided by customer experience, analytics, and marketing technology (MarTech).
Programme Structure
Courses include:
- Marketing + Technology – A New Marketing Eco-system
- Digital Marketing Strategies
- How to Connect with Your Customers
- Consumer-centric Innovation
- Advertising Analytics - How to Measure Success
- The Future of Digital Marketing
Key information
Duration
- Full-time
- 12 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- each module has its own intakes
Language
English
Delivered
On Campus
Disciplines
Marketing Digital Marketing View 26 other Short Courses in Marketing in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Singapore Management University and/or in Singapore, please visit Student Insurance Portal.
Other requirements
General requirements
- This programme is best suited to marketing professionals with a sound understanding of marketing principles and practices.
Tuition Fee
To always see correct tuition fees
-
International
13080 SGD/fullTuition FeeBased on the tuition of 13080 SGD for the full programme during 12 days. -
National
3924 SGD/fullTuition FeeBased on the tuition of 3924 SGD for the full programme during 12 days.
Singapore Citizen ≥ 40 years old: $1,524
Living costs for Singapore
1878 - 3880 SGD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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