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Overview
Knowing fundamentals and trends in digital commerce is key to the success of the MSME (Micro, Small, and Medium Enterprises) business. The digital commerce industry is where big data thrives. It is imperative that analysts understand the business requirements before they can solve any issues.
In digital commerce analytics, data is gathered from all parts of an online business and used to create data-driven decisions that drive more online sales by understanding trends and changing customer behaviour. This E-commerce Ecosystem Fundamentals and Key Performance Indicators course is offered at Singapore Management University.
Learning objectives
- Gain a good understanding of digital commerce end-to-end process and trending tools in each step of the process
- Know and understand key metrics in Digital Commerce
- Understand the e-Commerce conversion funnel
- Understand how to plan, execute and optimise digital marketing campaigns to grow business
Programme Structure
Topics include:
- e-Commerce
- End-to-end Process Flow from planning to re-engagement
- Acquisition vs Retention
- Customer First e-Commerce
- Putting it all together (E2E) with a digital marketing campaign
Key information
Duration
- Full-time
- 3 days
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
- To be advised
Language
English
Delivered
On Campus
Campus Location
- Singapore, Singapore
Disciplines
CommerceWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who should attend:
- Career Transition or fresh graduates who are exploring a career in Digital Commerce Industry
- SME Owners
- eCommerce Sellers and Operators
- Digital Commerce Marketing, Sales, Ad Tech Professionals, and Brand Managers
- Digital Commerce Strategy & Planning Professionals and Managers
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Singapore Management University and/or in Singapore, please visit Student Insurance Portal.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2180 SGD / full≈ 2180 SGD / full -
Domestic Applies to you
Applies to youCitizens or residents654 SGD / full≈ 654 SGD / full
Additional Details
- Singapore Citizen ≥ 40 years old: $254
Living costs
Singapore
Singapore
1878 - 3880 SGD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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