About

In this E-commerce Ecosystem Fundamentals and Key Performance Indicators programme at Singapore Management University, learn to analyse key metrics in digital commerce and understand the concept of e-Commerce Conversion Funnels. Additionally, develop data analysis skills and understand customer needs to make better strategic decisions.

Overview

Knowing fundamentals and trends in digital commerce is key to the success of the MSME (Micro, Small, and Medium Enterprises) business. The digital commerce industry is where big data thrives. It is imperative that analysts understand the business requirements before they can solve any issues.

In digital commerce analytics, data is gathered from all parts of an online business and used to create data-driven decisions that drive more online sales by understanding trends and changing customer behaviour. This E-commerce Ecosystem Fundamentals and Key Performance Indicators course is offered at Singapore Management University.

Learning objectives

Gain a good understanding of digital commerce end-to-end process and trending tools in each step of the process
Know and understand key metrics in Digital Commerce
Understand the e-Commerce conversion funnel
Understand how to plan, execute and optimise digital marketing campaigns to grow business

Programme Structure

Topics include:

e-Commerce
End-to-end Process Flow from planning to re-engagement
Acquisition vs Retention
Customer First e-Commerce
Putting it all together (E2E) with a digital marketing campaign

Key information

Duration

Full-time
- 3 days

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.

More details

To be advised

Language

English

Delivered

On Campus

Disciplines

Commerce Digital Marketing View 4 other Short Courses in Commerce in Singapore

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Singapore Management University and/or in Singapore, please visit Student Insurance Portal.

Other requirements

General requirements

Who should attend:

Career Transition or fresh graduates who are exploring a career in Digital Commerce Industry
SME Owners
eCommerce Sellers and Operators
Digital Commerce Marketing, Sales, Ad Tech Professionals, and Brand Managers
Digital Commerce Strategy & Planning Professionals and Managers

Tuition Fee

To always see correct tuition fees

International

2180 SGD/full

Tuition Fee

Based on the tuition of 2180 SGD for the full programme during 3 days.
National

654 SGD/full

Tuition Fee

Based on the tuition of 654 SGD for the full programme during 3 days.

Singapore Citizen ≥ 40 years old: $254

Living costs for Singapore

1878 - 3880 SGD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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E-commerce Ecosystem Fundamentals and Key Performance Indicators