Overview
About the course
Heuristics are rules of thumb we subconsciously use every day for decision making. These rules can be pre-conceived from our past experiences, emotions or simply the way our brains are wired. They have been described as fast and frugal methods managers and consumers instinctively turn to when making decisions, as they often do not have the luxury of time to rely on extensive data for fully informed, calculated decisions.
In the Sales and Marketing Leadership - A Heuristics Approach course at Singapore Management University we will also discuss how heuristics can be both a significant strength as well as a weakness in sales and marketing management. Therefore, understanding them will enable business leaders to gain an edge over competition, avoid inevitable pitfalls and eventually succeed in today’s marketplaces.
Programme Structure
At the end of the course, participants will be able to:- Appreciate how heuristics affect managerial decision making in a data overloaded, digital environment
- Assess how heuristics impact sales and marketing effectiveness
- Harness the power of heuristics in both digital and traditional marketing to gain significant edge over competitors.
- Use proven techniques to design strong, integrated sales and marketing campaigns based on principles of heuristics.
- Achieve sales and marketing leadership in your chosen product / service segment through powerful applications of heuristics.
Key information
Duration
- Full-time
- 2 days
Start dates & application deadlines
- StartingApply anytime.
Language
Delivered
Disciplines
Marketing Marketing Management View 3 other Short Courses in Marketing Management in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who should attend:
- Entrepreneurs, Business Leaders, Sales and Marketing Professionals.
- Participants should have at least 2 years of working experience, with interest in improving their sales and marketing function/effectiveness.
Tuition Fee
-
International
1744 SGD/fullTuition FeeBased on the tuition of 1744 SGD for the full programme during 2 days. -
National
523 SGD/fullTuition FeeBased on the tuition of 523 SGD for the full programme during 2 days.
- Singapore Citizen ≥ 40 years old: $203.20
Living costs for Singapore
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.