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Overview
About the course
- Heuristics are rules of thumb we subconsciously use every day for decision making. These rules can be pre-conceived from our past experiences, emotions or simply the way our brains are wired.
- They have been described as fast and frugal methods managers and consumers instinctively turn to when making decisions, as they often do not have the luxury of time to rely on extensive data for fully informed, calculated decisions.
- In the Sales and Marketing Leadership - A Heuristics Approach course at Singapore Management University we will also discuss how heuristics can be both a significant strength as well as a weakness in sales and marketing management.
- Therefore, understanding them will enable business leaders to gain an edge over competition, avoid inevitable pitfalls and eventually succeed in today’s marketplaces.
Programme Structure
At the end of the course, participants will be able to:- Appreciate how heuristics affect managerial decision making in a data overloaded, digital environment.
- Assess how heuristics impact sales and marketing effectiveness.
- Harness the power of heuristics in both digital and traditional marketing to gain significant edge over competitors.
- Use proven techniques to design strong, integrated sales and marketing campaigns based on principles of heuristics.
- Achieve sales and marketing leadership in your chosen product / service segment through powerful applications of heuristics.
Key information
Duration
- Full-time
- 2 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
On Campus
Campus Location
- Singapore, Singapore
Disciplines
Marketing ManagementWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who should attend:
- Entrepreneurs, Business Leaders, Sales and Marketing Professionals.
- Participants should have at least 2 years of working experience, with interest in improving their sales and marketing function/effectiveness.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Singapore Management University and/or in Singapore, please visit Student Insurance Portal.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1744 SGD / full≈ 1744 SGD / full -
Domestic Applies to you
Applies to youCitizens or residents523 SGD / full≈ 523 SGD / full
Additional Details
- Singapore Citizen ≥ 40 years old: $203.20
Living costs
Singapore
Singapore
1878 - 3880 SGD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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