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Overview
Some of the key benefits of The Advanced Marketing Management by Northwestern University program are:
- Lead marketing innovation, evolution and transformation across multiple levels of the organization
- Enhance understanding of evolving marketing capabilities, challenges and opportunities, such as the rise of digital and AI for consumer and B2B firms
- Develop operational priorities together with C-level leaders
- Create and lead team-level initiatives that deliver results
- Engage in individual coaching sessions with program faculty to learn how to apply the material to your individual situation
Programme Structure
The program focuses on:
- Apply AI concepts to marketing challenges
- Assemble data-driven marketing systems
- Implement new revenue models and management
- Apply Customer Experience and Design Thinking processes
- Move from segmentation to personalization
- Understand opportunities that digital capabilities offer
- Identify how a brand selects among digital technologies and embed them in its processes to drive customer centricity
- Develop customer personas and the customer journey to understand key marketing moments
- Build on the mobile revolution
- Apply digital marketing analytics to optimize efforts across channels and platforms
- Maintain brand positioning in an omni-channel world
- Design, form and manage alliances to establish growth plans
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
More details
- START: June 24 at 8:30 AM; END: June 28 at 1:00 PM
- START: November 18 at 8:30 AM; END: November 22 at 1:00 PM
Language
English
Delivered
On Campus
Disciplines
Digital Marketing Marketing Management View 120 other Short Courses in Digital Marketing in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Northwestern University and/or in United States, please visit Student Insurance Portal.
Other requirements
General requirements
- Rising marketing executives and marketing directors of large organizations
- Senior-level executives of smaller organizations
- Executives from marketing management, marketing strategy, brand management, marketing communications, digital marketing and sales areas
- Managers with responsibility for demand generation and revenue management
Tuition Fee
To always see correct tuition fees
-
International
11100 USD/fullTuition FeeBased on the tuition of 11100 USD for the full programme during 5 days. -
National
11100 USD/fullTuition FeeBased on the tuition of 11100 USD for the full programme during 5 days.
- Fee includes lodging and most meals.
Living costs for Evanston
1100 - 1500 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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