Overview
Turning Data into Revenue - Decision-Making Analytics for Sales Executives, provided by Northwestern University, offers a thorough overview of how current and aspiring sales leaders can use cutting-edge analytics techniques and technologies to drive greater sales success and profitability.
Key Benefits
- Gain a thorough understanding of the kinds of problems sales leaders can solve using analytics
- Identify key business processes and match them to the right analytics tools and technologies
- Inform critical sales decisions with analytical output
- Effectively collaborate with data teams
- Learn to build and lead a data-savvy sales organization
Programme Structure
The program focuses on:- Utilizing a Sales Analytics Strategy to Generate Sales Value
- Quantifying and Managing Sales Opportunities for Long-Term Benefit
- Achieving Sales Analytical Maturity with Exploratory and Predictive Analytics
- Taking Action and Knowing What Works through Prescriptive Analytics
- Building and Leading a Smart Sales Organization
Key information
Start dates & application deadlines
Language
Delivered
Campus Location
- Evanston, United States
Disciplines
Leadership View 128 other Short Courses in Leadership in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Current and aspiring sales leaders in all areas of sales including:
- Operations
- Sales force management
- Compensation
- Revenue operations