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Overview
In addition, participants in this TikTok Marketing for Business Owners course at Singapore Management University will grasp tips and strategies on how the business fits with TikTok, how it integrates into your funnel, and how to create TikTok content to reach your ideal audience.
What you will learn
- Understand the TikTok platform and its advertising capabilities: Learn about the TikTok platform, its audience, and the different types of ads available to businesses.
- Utilising hashtags and trends: Learn about the importance of the use of hashtags and how to incorporate them into their TikTok strategy to research competitors, and increase visibility and engagement.
- Influencer marketing: Learn how to partner with popular TikTok users and leverage influencer marketing to reach a wider audience and drive brand awareness.
- Content creation and strategy: Learn how to create engaging, entertaining content that resonates with their target audience and develop a comprehensive TikTok marketing strategy.
- Measuring and optimising performance: Learn how to track their TikTok performance and make data-driven decisions to optimise their strategy and drive growth.
- Ad creation and optimisation: Learn how to create effective and engaging TikTok ads and how to optimise them for maximum performance and reach.
- Measurement and analytics: Learn how to track the performance of their TikTok ads and use analytics to make data-driven decisions and optimise their campaigns.
Programme Structure
Topics include:
- Customise your profile that speaks about your brand
- Apply marketing strategies on TikTok
- Script and film your videos that connect with the TikTok audience
- Film and edit videos using the TikTok app and external apps
- Understand the mindset of TikTok viewers and turn your followers into customers
- Plan and create content more efficiently
Key information
Duration
- Full-time
- 2 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
On Campus
Disciplines
Digital Marketing View 27 other Short Courses in Digital Marketing in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Singapore Management University and/or in Singapore, please visit Student Insurance Portal.
Other requirements
General requirements
- This course is designed for business owners, solopreneurs, trainers, coaches and consultants who are seeking to acquire practical skills, knowledge and mindset to succeed in TikTok content design, turning their viewers into customers.
Prerequisites:
- Basic knowledge with smartphone camera/ video functions
Tuition Fee
To always see correct tuition fees
-
International
1744 SGD/fullTuition FeeBased on the tuition of 1744 SGD for the full programme during 2 days. -
National
523 SGD/fullTuition FeeBased on the tuition of 523 SGD for the full programme during 2 days.
- Singapore Citizen ≥ 40 years old: $203.20
Living costs for Singapore
1878 - 3880 SGD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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