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Overview
Key facts
- At The Open University UK's The impact of storytelling in business you’ll learn some key techniques and terminologies around considering stories normatively and critically, as well as seeing how organisations put them to work to help support their objectives.
- We'll show you how stories can be used as a source of competitive advantage, as well as to support individuals as they navigate the structures and conventions of society.
- Whatever your job role, you should find some useful insights for how storytelling can help you work more effectively, either through telling your own stories, or hearing and evaluating those of others.
Programme Structure
Courses include:
- The first unit looks at some of the theories of why people tell stories and introduce a critical framework for thinking about stories.
- This unit leaves the realm of theory to look at some practical applications for storytelling as part of the ways we get by in social and workplace life.
- This unit will move from the storytelling you might hear in the personal sphere to introduce more formal uses for storytelling, including organisational stories and who gets to tell them.
- In this unit we use some case studies to consider the strategic aspects of storytelling.
- The final unit offers a window on some other versions of stories we see in daily life, and how social institutions, such as medical professionals and the law, use stories to help convey legitimacy and authority in what might otherwise be difficult or confrontational situations.
Key information
Duration
- Part-time
- 2 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
Registration closes 31 July
Language
English
Delivered
Online
Campus Location
- Milton Keynes, United Kingdom
Disciplines
Business Administration View 105 other Short Courses in Business Administration in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- There are no formal entry requirements for this qualification.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents150 GBP / full≈ 150 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents150 GBP / full≈ 150 GBP / full
Funding
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