The impact of storytelling in business The Open University UK

Programme Structure

Courses include:

• The first unit looks at some of the theories of why people tell stories and introduce a critical framework for thinking about stories.  

• This unit leaves the realm of theory to look at some practical applications for storytelling as part of the ways we get by in social and workplace life. 

• This unit will move from the storytelling you might hear in the personal sphere to introduce more formal uses for storytelling, including organisational stories and who gets to tell them. 

• In this unit we use some case studies to consider the strategic aspects of storytelling. 
• The final unit offers a window on some other versions of stories we see in daily life, and how social institutions, such as medical professionals and the law, use stories to help convey legitimacy and authority in what might otherwise be difficult or confrontational situations.