The impact of storytelling in business, Short Course | Part time online | The Open University UK | United Kingdom
Short Online

The impact of storytelling in business

2 days
150 GBP/full
Tuition fee
Apply date
Start date


The Open University UK's The impact of storytelling in business course will take you on a learning journey to consider aspects of storytelling at the personal, organisational, and social levels.


Key facts

At The Open University UK's The impact of storytelling in business you’ll learn some key techniques and terminologies around considering stories normatively and critically, as well as seeing how organisations put them to work to help support their objectives. We'll show you how stories can be used as a source of competitive advantage, as well as to support individuals as they navigate the structures and conventions of society. Whatever your job role, you should find some useful insights for how storytelling can help you work more effectively, either through telling your own stories, or hearing and evaluating those of others. 

Programme Structure

Courses include:

  • The first unit looks at some of the theories of why people tell stories and introduce a critical framework for thinking about stories.  
  • This unit leaves the realm of theory to look at some practical applications for storytelling as part of the ways we get by in social and workplace life. 
  • This unit will move from the storytelling you might hear in the personal sphere to introduce more formal uses for storytelling, including organisational stories and who gets to tell them. 
  • In this unit we use some case studies to consider the strategic aspects of storytelling. 
  • The final unit offers a window on some other versions of stories we see in daily life, and how social institutions, such as medical professionals and the law, use stories to help convey legitimacy and authority in what might otherwise be difficult or confrontational situations. 

Key information


  • Part-time
    • 2 days

Start dates & application deadlines

You can apply for and start this programme anytime.
More details
  • Registration closes 31/07/2024





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • There are no formal entry requirements for this qualification.

Tuition Fee

To always see correct tuition fees
  • International

    150 GBP/full
    Tuition Fee
    Based on the tuition of 150 GBP for the full programme during 2 days.


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The impact of storytelling in business
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