4.3 Read 38 reviews
Overview
Key facts
- Building on the fundamental knowledge of Google Analytics that you have, this advanced level masterclass will further equip you with more in-depth skillset by deep diving into learning how to create goals to monitor and track conversions, exploring multi-channel marketing channels and how to perform re-marketing.
- At the end of Nanyang Technological University's The Power of Advance Google Analytics - Deepen Your Insights with Consumer Data (GAIQ) course, you will have gained critical knowledge that will equip you to prepare for your Google Analytics Individual Qualification (GAIQ) certification.
- This course will be useful for professionals that possess basic digital marketing analytics skill, but would like to expand their knowledge to achieve deeper insights on the existing digital marketing investments and reposition your marketing strategy. It will be advantageous if you are accumulating knowledge to prepare for GAIQ certification.
Programme Structure
Course include:
Day 1: Reinforcing and Extending Digital Marketing Analytics
- Re-introduction to Digital Marketing Analytics
- Understand each Basic Google Analytics reports uses
- Class activity #1 to refresh Digital Marketing Analytics Reports
- Be the admin of Google Analytics
- Don’t use the default. Configure and Customise to your needs
- Creating a marketing plan to suit our needs
- Class activity #2 to find the dimension/metric for your marketing plan
- Bring your own website (If not we can provide)
- Filtering Source Data
- Configure and Create Custom Metrics/Dimensions
- Create Calculated Metrics
- Using Segmentations to understand your customers
- Let’s Find out if our Multi Channel Marketing works
- Comparing our Digital Marketing with the best
- “Sniper” marketing through Remarketing
- Preparing for GAIQ Certification Exam
- Course Debrief
- 30 mins written assessment
Key information
Duration
- Full-time
- 2 days
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
Contact the university for information about the start dates
Language
English
Delivered
On Campus
Disciplines
Data Analytics View 23 other Short Courses in Data Analytics in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Nanyang Technological University and/or in Singapore, please visit Student Insurance Portal.
Other requirements
General requirements
- This course will be useful for digital marketers, analytics manager, digital marketing strategist, marketing managers, entrepreneurs, business owners and marketing management roles that require you to manage third party agencies.
Tuition Fee
To always see correct tuition fees
-
International
2160 SGD/fullTuition FeeBased on the tuition of 2160 SGD for the full programme during 2 days. -
National
2160 SGD/fullTuition FeeBased on the tuition of 2160 SGD for the full programme during 2 days.
Living costs for Singapore
1878 - 3880 SGD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Improve page content