Bundle - Digital Marketing Strategy and Campaigns RMIT University

Overview

Bundle outcomes

Within this Bundle - Digital Marketing Strategy and Campaigns from the RMIT University you'll walk away with two practical portfolio projects: the construction of digital marketing strategy, and executing and measuring a successful digital marketing campaign.

​Digital Marketing Strategy 

• Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You'll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy. 

• Throughout this course, you'll create an integrated marketing plan, gaining experience in identifying personas and product unique selling propositions (USPs), mapping the customer journey, developing campaign objectives, and creating a channel plan. You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.

Implementing Digital Marketing Campaigns 

• As part of the course, you will learn the skills and best practices to implement, track and optimise multi-channel digital marketing campaigns. You will be building smart marketing campaigns using the latest digital marketing tools. You’ll walk away with a portfolio digital marketing campaign that takes into consideration privacy legislation and ethics, as well as the analytical tools to measure its success.