4.0 Read 36 reviews
Overview
What you will study
Knowledge of tourist behavior plays an important role in tourism planning and marketing activities for tourism business managers. In addition, discussions on how knowledge of tourist behavior can be useful in developing, promoting and selling tourism products in an era of uncertainty. The Understanding Tourist Behavior in the Era of Uncertainty course offered by HELP University explores these themes.
Programme Structure
The program focuses on:
- Underlying principles of tourist behavior
- Tourist behavior and trends
- Characteristics and factors influencing tourist behavior
- Models of purchase decision-making process
- Tourist buying decision process
- Marketing applications and strategies
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
Language
English
Credits
1 alternative credits
Delivered
Online
Disciplines
Tourism & Leisure View 4 other Short Courses in Tourism & Leisure in MalaysiaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Hospitality and tourism-related Entrepreneurs
- Working professionals
- Teaching Staff
- Students
- General public
Tuition Fee
To always see correct tuition fees
-
International
600 MYR/fullTuition FeeBased on the tuition of 600 MYR for the full programme during 1 months. -
National
600 MYR/fullTuition FeeBased on the tuition of 600 MYR for the full programme during 1 months.
Funding
Improve page content