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Overview
What you will study
The Competitive Market Intelligence course offered by University Teknologi PETRONAS will explore the digital platform to transform data into business advantage. This included on how the data helps to understand consumer behavior and market. Market intelligence (MI) is increasingly important in this era where the use of data is growing in many different fields. MI can help in product development and improving management decision-support effectiveness.
Upon completion of this course, participants will be able to:
- Sharpen analytics skills in developing competitive strategy for business.
- Understand the principle of competitive strategy using market intelligence as solution.
- Perform sales forecasting & understand the strategy to discover market trends
- Produce a dashboard for insight to action for market intelligence and decision-support effectiveness.
Programme Structure
The program focuses on:- Understanding Competitive Intelligence
- Business Intelligence
- Market Intelligence
- Power BI
- Data Visualization
- Dynamic Dashboard
- Power Automate
- Data Elicitation process
- Preparation MI Report
Key information
Duration
- Full-time
- 3 days
Start dates & application deadlines
- Starting
- Apply before
-
Language
English
Delivered
On Campus
Disciplines
Business Intelligence View 4 other Short Courses in Business Intelligence in MalaysiaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University Teknologi PETRONAS and/or in Malaysia, please visit Student Insurance Portal.
Other requirements
General requirements
- Admin Executive/Executive.
Tuition Fee
To always see correct tuition fees
-
International
3600 MYR/fullTuition FeeBased on the tuition of 3600 MYR for the full programme during 3 days. -
National
3600 MYR/fullTuition FeeBased on the tuition of 3600 MYR for the full programme during 3 days.
PROFESSIONALS: MYR 4,000
Funding
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