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Overview
The Digital Marketing course at the University of Dubai is highly focused on the UAE market requirements and is facilitated by experienced industry professionals to give hands on experience to the participants.
Learning Outcomes
- Putting together a complete digital marketing strategy with KPI’s and integrating it with the overall Marketing Strategy.
- Effectively use PPC, SEO, Email, Social Media channels, display advertising, content marketing and App marketing to drive sales and traffic.
- Implementing and optimizing digital marketing campaigns and utilizing CRM for Data Management.
- Hands on experience in using Analytics Tools eg: Google Analytics for report extraction and campaign measurement.
- Understanding of the UAE Laws governing Digital Media in the country.
- Understanding of the opportunities for deploying emerging digital marketing media and techniques.
Programme Structure
Courses include:
- Digital Disruption
- Search Marketing
- Social Media Marketing
- Display Marketing and Email Marketing / CRM
- Website and App Development
- Performance Marketing and Analytics
- Digital Strategy and the Future of Digital
Key information
Duration
- Full-time
- 4 months
- Part-time
- 4 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Blended
Campus Location
- Dubai, United Arab Emirates
Disciplines
Digital MarketingWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
The individual must have the below requirements:
- Bachelor Degree or minimum High School
- Good English Language Skills
- Work experience in Marketing is preferable
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Dubai and/or in United Arab Emirates, please visit Student Insurance Portal.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents8500 AED / full≈ 8500 AED / full -
Domestic Applies to you
Applies to youCitizens or residents8500 AED / full≈ 8500 AED / full -
Applies to you
Applies to youFree
Living costs
Dubai
United Arab Emirates
5300 - 9200 AED / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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