Overview
What you will learn
Whether you are launching your product management career or looking to hone your skills at a multinational corporation or a micro start-up, the Product Management course offered by Emeritus Institute of Management will provide you with the hands-on skills needed to succeed in this high-growth field.
In this program, you will develop an aptitude for the end-to-end process of discovering, designing, developing, delivering, and managing products. You will build and manage a product roadmap through user research, prototyping, and product analysis. With Kellogg Executive Education, you learn by doing. And you’ll learn from the top marketing and product management minds in the world.
Key Takeaways
- Master the end-to-end process of discovering, designing, developing, delivering, and managing products.
- Learn the strategic thinking and tactical implementation skills needed to become a professional product manager.
- Gain experience in product management tools and methodologies including project management, UI/UX (Miro), wireframing (Balsamiq), and analytics (Google Analytics)
- Hone your communication, negotiation, and influence skills to effectively manage people and relationships.
- Apply frameworks and tools to develop a start-to-finish product marketing plan.
Programme Structure
The program focuses on:
- Product Management
- Customer Insights for Product Innovation
- Analyzing Product Opportunities
- Product Discovery and Requirements Definition
- Business Model Design
- Financial Analysis for Product Managers
- UI/UX Design for Product Managers
- Agile Product Development
- Product Planning and Roadmapping
- Product Prototyping
- Taking Products to Market
- Business Communication for Product Managers
- Managing the Partner Ecosystem
- Managing Product Evolution and Growth
- Growth Hacking
- Data Science and Analytics for Product Managers
- AI and ML for Product Managers
- Managing Stakeholder Relationships
- Product Management for Services Companies
- Capstone Project
Key information
Duration
- Part-time
- 6 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
Delivered
Online
Disciplines
Marketing Management View 22 other Short Courses in Marketing Management in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Early-career professionals with one to five years of experience as a product manager or in a product support role
- Professionals making a lateral career move from an adjacent field such as engineering, UX/UI, marketing, or sales
Work experience
- one to five years of experience as a product manager
Tuition Fee
To always see correct tuition fees
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International
6950 USD/fullTuition FeeBased on the tuition of 6950 USD for the full programme during 6 months. -
National
6950 USD/fullTuition FeeBased on the tuition of 6950 USD for the full programme during 6 months.
Funding
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