Overview
Key benefits
Key features of the Digital Marketing course offered by Emeritus Institute of Management include access to many popular marketing platforms, a wide range of case studies, expert guest speakers and faculty guidance, and active career coaching. With Kellogg, your marketing career is optimized.
High-Level Program Takeaways:
- Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer.
- Develop digital marketing skills, including SEO, SEM, social media, email marketing, and display ads, through hands-on simulation.
- Optimize your growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation.
- Interact one-to-one with industry experts and get focused, real-world insights, industry guidance, and more.
- Join career-building webinars and assignments to advance your professional development.
- Enhance networking opportunities through a dedicated Slack channel.
Programme Structure
The program focuses on:
- Customer Understanding and Segmentation
- Content, Social Media, and Search Engines
- Digital Channels, Strategy, and Execution
- Marketing Experimentation, Automation, and Optimization
Key information
Duration
- Part-time
- 6 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
Delivered
Online
Disciplines
Digital Marketing View 114 other Short Courses in Digital Marketing in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Senior professionals, founders, and entrepreneurs seeking an end-to-end understanding of digital marketing best practices and strategies to bring to their own organization and achieve omnichannel status.
- Early- to mid-career marketing professionals seeking hands-on experience with the tools, techniques, and platforms that will help to devise winning strategies for their organizations and further their career in this in-demand field.
- Professionals in adjacent fields such as public relations, corporate communications, sales, customer service, analytics, or product development seeking to build on current skill sets in digital marketing and transitioning into this field.
Tuition Fee
To always see correct tuition fees
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International
6950 USD/fullTuition FeeBased on the tuition of 6950 USD for the full programme during 6 months. -
National
6950 USD/fullTuition FeeBased on the tuition of 6950 USD for the full programme during 6 months.
Funding
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