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Digital Marketing Fundamentals The University of Edinburgh

Highlights
Tuition fee
233 GBP / full
233 GBP / full
Unknown
Tuition fee
233 GBP / full
233 GBP / full
Unknown
Duration
4 months
Duration
4 months
Apply date
Anytime
Unknown
Apply date
Anytime
Unknown
Start date
Anytime
Unknown
Start date
Anytime
Unknown
Taught in
English
Taught in
English

About

 With The Digital Marketing Fundamentals at The University of Edinburgh will learn how to apply your new knowledge to future marketing activities and develop your own unique digital marketing strategy and marketing plan capable of achieving a set of business objectives.

Overview

This Digital Marketing Fundamentals programme offered by The University of Edinburgh is aimed at business owners or those wanting to pursue or enhance a career in digital marketing.  

What you'll learn

In this course, you will cover topics including: 

  • content marketing and e-commerce 
  • user Experience (UX) and Search Engine Optimisation (SEO) 
  • how marketing creates value and can influence perceptions, purchasing and loyalty 
  • how successful brands are developed and sustained using segmentation, targeting and positioning for effective and profitable marketing 
  • understand why digital marketing matters today and changes in the digital landscape and develop your own digital marketing strategy 

Programme Structure

Courses include:

  • Introduction to Marketing
  • Digital Marketing Strategy

Key information

Duration

  • Part-time
    • 4 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Campus Location

  • Edinburgh, United Kingdom

What students do after studying

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Introductory: No previous knowledge required
  • To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources. 

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

  • International

    Non-residents
    233 GBP / full
    ≈ 233 GBP / full

  • Domestic

    Citizens or residents
    233 GBP / full
    ≈ 233 GBP / full

Funding

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Our partners

Digital Marketing Fundamentals
The University of Edinburgh
Digital Marketing Fundamentals
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The University of Edinburgh

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