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Overview
This Digital Marketing Fundamentals programme offered by The University of Edinburgh is aimed at business owners or those wanting to pursue or enhance a career in digital marketing.
What you'll learn
In this course, you will cover topics including:
- content marketing and e-commerce
- user Experience (UX) and Search Engine Optimisation (SEO)
- how marketing creates value and can influence perceptions, purchasing and loyalty
- how successful brands are developed and sustained using segmentation, targeting and positioning for effective and profitable marketing
- understand why digital marketing matters today and changes in the digital landscape and develop your own digital marketing strategy
Programme Structure
Courses include:
- Introduction to Marketing
- Digital Marketing Strategy
Key information
Duration
- Part-time
- 4 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Edinburgh, United Kingdom
Disciplines
Digital Media Digital Marketing View 37 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Introductory: No previous knowledge required
- To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents233 GBP / full≈ 233 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents233 GBP / full≈ 233 GBP / full
Funding
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