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Featured byQueen Mary University of London
Overview
Key facts
Queen Mary University of London's Essential Marketing Management course covers all important principles and concepts that marketing and none-marketing professionals need to know to engage and satisfy their customers and other stakeholders in their organisations.
Programme Structure
Courses include:
- As a management function, marketing’s role is to scan the customer and competitor environment, proactively seeking opportunities and ways to cost-effectively respond to those opportunities.
- Today’s markets are characterised by rapidly changing customers’ wants, accelerating pace of technological advances, and intensifying competition, presenting major challenges for both incumbent and upstart enterprises alike. For most organisations, marketing is a major determinant of success.
- Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies, market planning and control.
- Gain understanding of marketing decision options and refines decision-making and analytical skills.
- Understand other issues relating to marketing such as environmental consideration, ethics, legal, etc.
Key information
Duration
- Part-time
- 2 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Marketing Management View 22 other Short Courses in Marketing Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Government officials: minsters, undersecretaries, directors, etc.
- Private sector: CEOs, managers, and directors responsible for management or marketing of their organisations.
- Experienced managers who have significant futures-oriented management responsibilities, and who are interested in reflecting on their own experience and discovering new ideas to help them marketing their organisations.
- Academics including students who are interested in marketing and customer satisfaction and in being part of an engaging educational experience that explore the challenges and opportunities that face none-marketing professionals when they start their own organisations.
- Youth, NGOs (voluntary) and civil society groups (public).
- Professionals, SMEs, Start-ups and other stakeholders.
Tuition Fee
Funding
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