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Overview
What you will study
As technologies continue to evolve and disrupt the way consumers engage with brands, marketers must implement strategies to stay relevant and responsive. The Digital Marketing Strategy course offered by Harvard University can help you do just that.
Strong digital marketing strategy relies on a complex set of skills , such as:
- Understanding customer’s changing preferences and journeys
- Developing data-driven plans that meet your organization’s business objectives
- Evaluating and working with tools and partners
- Establishing the business case to gain support from the C-suite
You will leave this program equipped with a plan and feeling prepared to initiate new digital strategies for your organization.
Programme Structure
The program focuses on:
- Changes in consumer behavior and expectations resulting from rapid advancements in marketing and advertising technology
- Customer personas vs. segmentation to create focused journeys that can drive engagement and conversion
- Omni-channel vs. multi-channel marketing and analytics techniques for improved media efficiency via performance marketing
- Media Mix Modeling and Customer Data Platforms
- Data gathering and KPI frameworks for improved customer insights and personalization
- The role of content creators and the pros and cons of influencer marketing
- The power of online communities benefiting both businesses and customers
- Mitigating and avoiding brand crises in a complex open-source digital world
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
English
Delivered
On Campus
Disciplines
Digital Marketing View 120 other Short Courses in Digital Marketing in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Harvard University and/or in United States, please visit Student Insurance Portal.
Other requirements
General requirements
- Marketing leaders who want an unbiased perspective of digital marketing
- Digital marketers who want to move into a more strategic role
- Executive-level leaders seeking clarity about the opportunities in this space so they can better lead, manage, and develop their current teams
Tuition Fee
To always see correct tuition fees
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International
6150 USD/fullTuition FeeBased on the tuition of 6150 USD for the full programme during 5 days. -
National
6150 USD/fullTuition FeeBased on the tuition of 6150 USD for the full programme during 5 days.
Living costs for Cambridge
1814 - 3756 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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