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Overview
What you will study
As technologies continue to evolve and disrupt the way consumers engage with brands, marketers must implement strategies to stay relevant and responsive. The Digital Marketing Strategy course offered by Harvard University can help you do just that.
Strong digital marketing strategy relies on a complex set of skills, such as:
- Understanding customer’s changing preferences and journeys
- Developing data-driven plans that meet your organization’s business objectives
- Evaluating and working with tools and partners
- Establishing the business case to gain support from the C-suite
You will leave this program equipped with a plan and feeling prepared to initiate new digital strategies for your organization.
Programme Structure
The program focuses on:
- Changes in consumer behavior and expectations resulting from rapid advancements in marketing and advertising technology
- Customer personas vs. segmentation to create focused journeys that can drive engagement and conversion
- Omni-channel vs. multi-channel marketing and analytics techniques for improved media efficiency via performance marketing
- Media Mix Modeling and Customer Data Platforms
- Data gathering and KPI frameworks for improved customer insights and personalization
- The role of content creators and the pros and cons of influencer marketing
- The power of online communities benefiting both businesses and customers
- Mitigating and avoiding brand crises in a complex open-source digital world
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Delivered
On Campus
Campus Location
- Cambridge, United States
Disciplines
Digital Marketing View 77 other Short Courses in Digital Marketing in United StatesWhat students do after studying Business & Management
This information is based on LinkedIn alumni data for graduates from 2018 to 2024 and may not fully represent all career outcomes
Total alumni
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Marketing leaders who want an unbiased perspective of digital marketing
- Digital marketers who want to move into a more strategic role
- Executive-level leaders seeking clarity about the opportunities in this space so they can better lead, manage, and develop their current teams
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residents6150 USD / full≈ 6150 USD / full - Out-of-State6150 USD / full≈ 6150 USD / full
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Domestic
Applies to youIn-State6150 USD / full≈ 6150 USD / full
Living costs
Cambridge
United States
1814 - 3756 USD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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