Product Management - From Design to Launch

Overview

What you will learn

The Product Management - From Design to Launch course offered by Harvard University will help you learn how to assess customer pain points, design a compelling product vision, market products, leverage product analytics, and work effectively with your cross functional stakeholders, including engineers, UX teams, and senior leadership. 

You’ll engage in group exercises and case discussions to help you build an action plan to apply immediately to your next product for a successful result.

This product management training will help participants: 

• Discover how to empathize with customers, identify their pain points, and prioritize accordingly

• Learn how to build and communicate a compelling product vision and product roadmap

• Develop cross functional collaboration skills necessary to motivate and align stakeholders toward product success

•  Understand go-to-market strategies to accelerate customer adoption of your product at any growth stage 

•  Learn how to utilize KPIs (such as funnel conversion rates and marketing channel ROI) to guide the product management process and achieve product goals