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Overview
What you will learn
The Product Management - From Design to Launch course offered by Harvard University will help you learn how to assess customer pain points, design a compelling product vision, market products, leverage product analytics, and work effectively with your cross functional stakeholders, including engineers, UX teams, and senior leadership.
You’ll engage in group exercises and case discussions to help you build an action plan to apply immediately to your next product for a successful result.
This product management training will help participants:
- Discover how to empathize with customers, identify their pain points, and prioritize accordingly
- Learn how to build and communicate a compelling product vision and product roadmap
- Develop cross functional collaboration skills necessary to motivate and align stakeholders toward product success
- Understand go-to-market strategies to accelerate customer adoption of your product at any growth stage
- Learn how to utilize KPIs (such as funnel conversion rates and marketing channel ROI) to guide the product management process and achieve product goals
Programme Structure
The program focuses on:
- Understanding your customers and identifying their needs
- Setting a product vision
- Creating goals and objectives and key results
- Utilizing product analytics
- Building an effective product roadmap
- Taking products to market
- Identifying inbound and outbound product marketing strategies
- Developing and testing product design deliverables
- Working with cross functional stakeholders
Key information
Duration
- Full-time
- 2 days
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Delivered
On Campus
Campus Location
- Cambridge, United States
Disciplines
Project Management View 90 other Short Courses in Project Management in United StatesWhat students do after studying Business & Management
This information is based on LinkedIn alumni data for graduates from 2018 to 2024 and may not fully represent all career outcomes
Total alumni
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This Product Management course is ideal for a range of product owners and aspiring product managers.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents3200 USD / full≈ 3200 USD / full - Out-of-State3200 USD / full≈ 3200 USD / full
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Domestic
Applies to youIn-State3200 USD / full≈ 3200 USD / full
Living costs
Cambridge
United States
1814 - 3756 USD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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