Massachusetts Institute of Technology (MIT) Multiple locations
Boston , Massachusetts , United States
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Featured byMIT Professional Education
Overview
What you will study
Taught in a highly interactive, action-oriented workshop style, the Disciplined Entrepreneurship - A Systematic Approach for Building Innovative Products and Ventures course offered by Massachusetts Institute of Technology (MIT) introduces participants to the Disciplined Entrepreneurship framework through lectures, case studies, team exercises, and coaching from experienced entrepreneurs.
Course content stresses the importance of the initial discovery phase, from brainstorming about products and services to defining potential customers. You will learn how and why to narrow your focus and find the sweet spot where your product or service meets customers and future loyal brand ambassadors. You will leave this course with a comprehensive view of how to make, market, and sell a product that people want to buy.
Programme Structure
The program focuses on:
- The importance of the initial discovery phase, from brainstorming about products and services to defining potential customers
- How to conduct primary market research—and why the quality of this research has an outsized impact on the success of your venture
- How and why to narrow your focus and find the sweet spot where your product or service meets customers and future loyal brand ambassadors
- The steps and resources required to scale a business
- Entrepreneurship as a framework to assess and improve antifragility in teams and companies
Key information
Duration
- Part-time
- 4 days
- 4 hrs/week
Start dates & application deadlines
- StartingApply anytime.
More details
- We accept enrollments until the offering reaches capacity, at which point we will maintain a waitlist.
Language
English
Credits
3 alternative credits
Delivered
Online
Disciplines
Entrepreneurship Innovation Management View 111 other Short Courses in Entrepreneurship in United StatesWhat students do after studying Business & Management
This information is based on LinkedIn alumni data for graduates from 2018 to 2024 and may not fully represent all career outcomes
Total alumni
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Participants may be first time entrepreneurs, experienced entrepreneurs interested in doing it again, or members of large organizations that are developing, sponsoring, or investing in startup companies or are trying to improve their organization’s innovation capacity.
Tuition Fee
To always see correct tuition fees
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International
5300 USD/fullTuition FeeBased on the tuition of 5300 USD for the full programme during 4 days. -
National
5300 USD/fullTuition FeeBased on the tuition of 5300 USD for the full programme during 4 days.
Funding
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